“BMW: 100 Years of Performance” at the Petersen Automotive Museum
February 2017
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“BMW: 100 Years of Performance” at the Petersen Automotive Museum
BMW celebrated its centennial with a showcase of iconic vehicles

The worldwide celebrations commemorating the BMW Group’s 100th anniversary last year included a wide variety of activities, distinctive cultural events and other forms of entertainment.

One of the most memorable of these events was a very special exhibit at The Petersen Automotive Museum in Los Angeles entitled, “BMW: 100 Years of Performance.”  The exhibit showcased five of the most iconic BMW race and street cars including:

  • A 1970 ALPINA 2002ti race car
  • A 1977 IMSA-spec 320i Turbo race car driven by David Hobbs
  • A 1979 BMW M1
  • The 2001 FW22 Formula 1 car driven by Ralf Schumacher
  • A BMW 507 roadster

Not only are each of these vehicles extraordinary examples from BMW’s racing, engineering and design history, but they’ve rarely been shown outside of the company’s own collection, which made this exhibit especially noteworthy. The opportunity to see these historic vehicles lured both BMW fans and automotive enthusiasts to the museum in droves. Visitors were also treated to a rare display of the much beloved M3 GT2 BMW Art Car designed by celebrated contemporary artist Jeff Koons in 2010.

“The Petersen is honored to be able to play host to these incredible cars and to have such a fantastic partner in BMW,” notes Adam Langsbard, chief marketing officer for the Petersen Automotive Museum. “We’re proud to be able to work with such a dedicated company and group of people.”

To find more news about the exciting ways that the BMW Group celebrated its 100th anniversary, visit http://www.bmwusanews.com.

This article is presented by New Century BMW in Alhambra, California.

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Published by New Century BMW
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