With the 2019 Ford Ranger finally arriving at dealerships, a large portion of the customers purchasing this new mid-size truck will utilize it for outdoor adventures. Ford wants to make it easier for drivers to customize the Ranger and other models for such functions, and will therefore begin to offer Yakima outdoor adventure products directly to consumers.
Ford’s partnership with Yakima
Yakima has built a reputation as one of the premier manufacturers of outdoor vehicle accessories. Ford will now provide customers with some of the brand’s most popular products.
The cost of these accessories can be added directly to the financing of the Ranger or another Ford vehicle. Each accessory also comes with a 3-year/36,000-mile warranty, with extended warranties available.
“We know our customers see their vehicles as extensions of themselves,” explained Eric Cin, Ford’s global director of Vehicle Personalization. “With the addition of Yakima accessories, Ford aims to enhance the experiences of adventure-driven customers by delivering innovative solutions such as truck bed racks that preserve cargo space by lifting kayaks, bikes and skis off the floor of the bed. It’s about making each adventure better.”
Yakima accessories that Ford offers
Ford’s first round of Yakima products will focus on racks that can carry outdoor gear like bikes and kayaks.
The BedRock Heavy Duty truck bed rack is ideal for storing this kind of gear while driving a truck. Customers with an SUV or crossover can opt for the BaseLine tower and JetStream crossbar cap rack, which is secured to the vehicle’s roof.
Truck drivers needing more space in their bed can use Yakima’s LongArm bed extender. The GateKeeper tailgate pad keeps cargo secured and protected from potential damage while stored in the truck bed.
According to the SEMA 2018 Market Report, consumers spent right around $45 billion on vehicle personalization parts in 2018, with 50 percent of those purchases involving aftermarket suppliers. Ford is simply streamlining the process by connecting consumers with the accessories they want.
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