January 2019

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Ford Brings Mobility to the Masses: Shift Toward Electric and Autonomous Vehicles

Rachel Borowski is part of Ford’s Marketing Leadership Program. While she loves the traditional side of the automotive business, she is especially excited about the future of the industry and the shift toward electric and autonomous vehicles. Rachel describes Ford as an amazing and ever-evolving company that continues to bring “mobility to the masses” – one of Henry Ford’s guiding principles. Rachel, originally from California, loves exploring all that Michigan has to offer. Meet Rachel Borowski, and hear her Ford story.

 

Part of Ford’s new strategy includes going all-in on hybrids to bring more capability to customers of our most popular and high-volume vehicles like F-150, Mustang, Explorer, Escape and Bronco – and serve as a hedge for customers against higher gas prices.

All-new Explorer Hybrid is a no-compromise Ford hybrid SUV designed to offer performance and capability in a fuel-efficient package; 3.3-liter hybrid powertrain produces 318 combined system horsepower and is projected to return an EPA-estimated range of more than 500 miles between gas station fill-ups in the rear-wheel-drive model.


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