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August 2013
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Vehicle Profile: 2013 Toyota Prius Family
America�s most popular hybrid line grows to offer four separate and versatile models

When the Prius launched in the United States in 1999, little did Toyota know that the car’s popularity would not only sweep the nation, but also create an entire subculture of hybrid-loving motorists. See one for yourself here at McGeorge Toyota Scion in Henrico, Virginia.
Two million units later, the success of the Prius, recognized by the industry as the best-selling hybrid in America and the world, is unparalleled. Its reliability is also unshakable, with 95 percent of Prius models sold since 2002 still on the road. Intellichoice has showered the Prius with accolades including “Best Overall Value of the Year,” 2013 “Lowest Fuel Costs,” “Lowest Operating Costs” and “Best Overall Value” 11 years in a row.
Now, there’s an entire family of Prius vehicles, to fit a wider range of buyer needs and lifestyles. The four uniquely different 2013 Prius models range from the subcompact Prius c and the larger, family-oriented Prius v wagon to the incredibly fuel-efficient Prius Plug-In and the original Prius Liftback that started it all.
Every Prius is equipped with the legendary Toyota Hybrid Synergy Drive system, which combines a highly efficient Atkinson-cycle gasoline engine, a high-voltage battery pack and an electric motor that all seamlessly work together to power some of the most fuel-efficient vehicles in America.
For those seeking an affordable, nimble and fuel-efficient runabout for urban driving, it doesn’t get any better than the 2013 Prius c (MSRP $19,080). Boasting the highest estimated city mpg of any vehicle without a plug, at 53 mpg city, the Prius c (which stands for “city”) seemingly sips fuel a drop at a time. Its 1.5-liter four-cylinder gasoline engine and 60-hp electric motor create a total system out put of 99 hp.
The Prius c also delivers a premium subcompact interior with a wide range of standard and available technology features. A standard 3.5-inch, full-color multi-information display features Bluetooth hands-free phone connectivity, a USB port and iPod connectivity. Standard automatic climate control, remote keyless entry and a tilting/telescoping steering wheel with audio controls make the Prius c even more of a standout value. The Prius c is also available with a Display Audio system, navigation and the popular Toyota Entune infotainment system. 
For families who want all the eco-friendly benefits of Toyota Hybrid Synergy Drive but need them in a larger package, the 2013 Prius v (MSRP $26,650) is ready for duty. The Prius v (which stands for “versatility”) was recently chosen as one of the “Best Family Cars of 2012” by Parents magazine and thanks to its outstanding, EPA-estimated 44 mpg city fuel economy, class-leading safety, outstanding ride comfort and kid-friendly features.
Advanced technology, including the Entune infotainment system, comes standard on the Prius v, as does a hands-free smart key that unlocks the driver’s door as you approach the vehicle. With a total system output of 134 hp from two high-output electric motors and a 98-hp 1.8-liter four-cylinder gasoline engine, the Prius v offers “Eco,” “EV” and “Power” driving modes for flexibility and optimal efficiency depending on conditions.
The Prius v delivers comfortable seating for five passengers, excellent visibility and a large rear hatch that opens to reveal 34.3 cubic feet of cargo space behind the rear seats, making it the most spacious dedicated hybrid on the market. Sliding second-row seats improve rear legroom, and reclining seatbacks increase comfort. Overhead storage spaces, dual glove boxes and special storage units under the cargo platform help the Prius v live up to its advertised versatility.
When fuel efficiency is the ultimate priority, there’s no better choice than the 2013 Prius Plug-in Hybrid (MSRP $32,000). Combining the benefits of the traditional Prius Hybrid with those of an extended-range electric vehicle (EV) at a price point thousands lower than pure electric vehicles, the Prius Plug-in Hybrid is rated at 95 Miles Per Gallon equivalent (MPGe) in “EV” mode and 50 mpg in traditional hybrid mode.
A special 4.4-kilowatt lithium-ion battery pack, exclusive to the Prius Plug-in, features an external charge cable that takes about 2.5 to 3 hours on a 120-volt outlet or 1.5 hours on a 240-volt charging station. The Prius Plug-in can drive up to 11 miles in pure EV mode, with some owners reporting as much as 14 miles in EV mode on the freeway.
Last, but certainly not least, is the Prius that started it all, the Prius Liftback (MSRP $24,200). With a new Special Edition model for 2013 featuring a new Black Cherry Pearl exterior color and environmentally friendly SoftTex seats with black accents and dark red stitching inside, the Prius Liftback maintains its status as one of the most fuel-efficient gas-powered passenger cars in America at 50 mpg combined.
The 1.8-liter four-cylinder engine works with two electric motors for a total system output of 134 hp, and thanks to the instantaneous torque produced by the electric motors from idle, the Prius accelerates faster than its output numbers suggest. The Prius Liftback features four driving modes – “EV,” “Power,” “ECO” and “Normal” – enabling it to drive on battery power alone for up to a mile in EV mode and helping the driver maximize fuel economy in ECO mode.
There is a Toyota Prius to match a wide range of needs and budgets, so stop by today and try them all to see which is the Prius for you.


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