May 2018

Lexus of Las Vegas in Las Vegas, Nevada
Lexus of Las Vegas
Driving for Happiness
How Lexus owners use their vehicles to support their passions

In the course of fulfilling regular errands and routine responsibilities, from daily commutes to child-activity runarounds, it can be easy to forget that the vehicle you’re driving is also designed for pure on-the-road joy.

We could remind you of this fact by delving into the myriad of Lexus features that contribute to driving pleasure, such as paddle shifters, sequential-shift transmissions, quick Lexus Hybrid Drive accelerations, Drive Mode Select, and the like.

But we’re not going to do that.

Instead, we’d like to turn your attention to some fellow Lexus drivers who’ve told Lexus about their own definitions of driving enjoyment—and the features they valued most as a result.

Consider the balloonist who relied on towing capacity: Here, we’re thinking of a Lexus owner who used an RX to transport her hot-air balloon. This particular driver has ballooned all over the world and, when close to home, relied on her vehicle to bring high-flying adventure to life. After towing[1] the balloon basket to launch spots, the Lexus owner’s husband then used the vehicle to follow each flight and pick her up—wherever she ended up landing.

There’s also the philanthropist who valued cabin space and climate control: In this Lexus owner’s case, driving pleasure derived from rear-passenger space. Why? For years, he used his Lexus ES to drive groups of hardworking teenagers from Texas to Mexico to help build houses for underprivileged families. These journeys changed the lives of both the home recipients and the young builders. This driver also told Lexus how hot and dusty the trips could get, so not surprisingly he cited climate control for making things enjoyable—outside temperatures on these journeys sometimes reached more than 110 degrees Fahrenheit.

And then there’s the driver who kept her longtime friends connected: Another great driving-for-enjoyment story came from a Lexus owner who used her vehicle to take her childhood friends on a 50th high school reunion drive. The group, who has known each other since the ninth grade, traveled several southern states singing 1950s classics at the top of their voices alongside their favorite singers—just like they did when they were “giggling teenagers.”

This kind of list can go on and on, by the way. There’s the Lake Tahoe ski instructor whose all-wheel drive and traction features helped get him up the hill every winter weekend. The grown son who took a Big Sur road trip to remember the joy of traveling the same route with his father years earlier. Or the high school principal/chess-team coach who cited dealership service as a source of driving enjoyment, since it was his local dealership that helped fund the chess team’s road trip to a major national tournament.

Which brings us to another reason we’re mentioning the importance of pleasure driving—Lexus also wants to hear your driving enjoyment stories. It can be anything—a memory, a road trip, a moment, or a unique way your Lexus brings meaning and joy to your life. Using the hashtag #LexusMemories, tweet your story to @Lexus or post it on the Lexus Facebook page.


[Legal Disclaimers]

[1] Before towing, confirm your vehicle and trailer are compatible, hooked up properly and you have any necessary additional equipment. If gross trailer weight is above 5,000 lb (2,268 kg), it is necessary to use a weight-distributing hitch with sufficient capacity. Do not exceed any Weight Ratings and follow all instructions and cautions from your trailer-hitch manufacturer and vehicle Owner's Manual. The maximum amount you can tow depends on the total weight of any cargo, occupants and available equipment. Calculated with the new SAE J2807 method. Please consult your Lexus dealer or Owner's Manual for towing and load specifications.

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