Barneys New York is one of those rare institutions to actually define their own industry. In this case, the industry is luxury retail fashion, and it was Barneys New York that helped introduce names like Pierre Cardin, Hubert de Givenchy, and Giorgio Armani to twentieth-century America.
Freds Restaurant is the culinary embodiment of Barneys New Yorks premium-style legacy. Entering these sleek, iconic venues, which grace several Barneys New York stores, is like slipping into a high-quality suit or Lexus cockpityou look and feel good when enveloped in the space.
Naturally, Lexus owners enjoy special treatment at four Freds Restaurants at Barneys New York locales: Barneys New York Chicago, Barneys New York Beverly Hills, and both the Barneys New York Madison Avenue (uptown) and Chelsea (downtown) locations.
And your Lexus-driver treatment? Access to VIP reservations and a free glass of wine at each of these locales.
All Freds Restaurants share a few elements in common, from the dapper, black-clad personnel to the Italian-inspired menus from Executive Chef Mark Strausman (although specific menus include regional variations). However, each restaurant also offers its own uniquely astounding experience that's definitely worthy of a special night out, whether you live nearby or find yourself close to a venue when traveling.
Consider, for example, the uptown Madison Avenue locale, which continues to be a quintessential Manhattan power spot, while the Chelsea restaurants menu of small bites and cocktails is catered towards the downtown after-work crowd. In Chicago, the restaurant boasts spectacular views of Lake Michigan, while diners at Freds Restaurant Beverly Hills offers equally dramatic vistas of the Hollywood Hills.
Redeem your rewards at Freds Restaurants on the Lexus Drivers site make sure to register for the site if you havent already.
By Brian Gill