iMakeNews includes all of the advanced features needed for producing professional e-newsletter publications. Every solution comes with built-in content management and an integrated companion microsite - a unique combination of features found no where else!

Layout / Templating — flexible template editor with advanced style sheets produces sophisticated look and feel with no HTML experience required.

  • Multiple layout templates allow you to expand your email newsletter programs to include promotions, alerts, press releases, and more.
  • Create a custom domain for your newsletter and guard sensitive information with password protection.

Content Management — online HTML editor for easy editing.

  • Personalized email, micro-site and RSS feeds add information to your email, its associated web site, and optional RSS feeds that is specifically customized to the recipient.
  • Dynamic content allows you to display different content to different recipients depending on the subscriber profile.
  • Reader surveys with detailed survey tracking open a dialog with your subscribers and allow you to quickly view who answered which questions and how.
  • Expand the range of your content with attachments and embedded personalized rich media objects.
  • Searchable web archive allows readers to search past newsletters and other content by keyword.
  • Share content, in addition to layouts and subscribers, across multiple newsletter accounts.
  • Publish in over 40 languages.

Subscriber Management — real-time system allows subscribers to easily opt-in and opt-out of any mailing list and to choose their preferred format: HTML email or plain text.

  • Extensive subscriber profiling and list segmentation capability.
  • Comprehensive online list management tools.
  • Customizable subscribe forms to ensure you collect appropriate profile information.
  • High performance email engine - SPF and Sender ID compatible, CAN-SPAM compliant.
  • Integrated, worry free, bounce management and ISP relations. All bounces categorized for future action (i.e. mailbox full, vacation, bad address, etc); bad addresses can be easily removed or edited individually or in batches.
  • Download subscriber emails into Excel-compatible format for extended usage.
  • Welcome message can be sent automatically to every new subscriber.
  • Scheduled email delivery, so you can specify the exact date and time of your newsletter mailing.
  • External API allows subscriber information to be automatically shared between servers.

Reporting and Analysis — Easy-to-interpret, full-color graphs and charts enable you to collect intelligence and turn it into knowledge. Compare performance of multiple accounts.

  • Overview and Snapshot Reports highlight key metrics for delivery, response, and performance activity. Compare these metrics with others in your industry and the entire IMN network.
  • Content Popularity Report shows you what content is most valued by your readers. Tracks both articles and external links.
  • Time Spent Report gives further insight into how compelling your content is to your readers by measuring the time a subscriber spends with an issue.
  • Subscriber Detail Reports tell you which individual subscribers or groups of subscribers are reading which articles or taking which actions.
  • Performance Trend and Histogram Reports plot your marketing program’s performance across multiple issues/mailings or a chosen date range.
  • Site Tracker provides ROI analysis by allowing product purchases and other online interactions with your corporate web site to be monitored and to determine the sales effectiveness of your newsletter.
  • Subscriber Q&A Reports allow you to identify segments of your subscriber base, such as the most or least active subscribers.

Multiple Service Plans to Meet Your Needs — Your IMN sales representative will help you choose the service plan that best meets your needs. Plans include:

  • Includes 10,000 emails per month 
  • 10 to 100 MB storage (archive, articles, graphics)
  • All media (images, flash, etc.) delivered automatically by the Akamai network 
  • Multi-user collaboration (5 simultaneous users included)
  • Unlimited email support, setup and template design help available
  • As many as 150 separate mailing lists per account.
  • Enterprise solutions available with multi-account packages, including parent-child and peer-to-peer relationships.

NOTE: Availability of the features listed above depends on the service plan you choose.


    Top Layer’s recipient base has grown to 30,000 and the e-newsletter generates 200-400 qualified leads every month.


    Symmetricom’s Symmblog keeps 325 sales representatives, distributors and corporate managers on the same page. Symmblog boasts a 52% increase in viewership statistics since first being published.


    The Penn State Alumni Association is the largest dues-paying association in the world with over 150,000 members. They chose IMN’s e-communications services to keep their members in the know