Industry and consumer trends have thrust crossovers into the position of most desirable and profitable vehicle, which has some automakers leaving conventional sedans entirely in the dust. Understanding the power of an elegant, sophisticated and fun-to-drive sedan as brand halo, Volkswagen has done what it has done throughout history — defying convention and critics — by rolling out the all-new 2019 VW Arteon.
Volkswagen CEO of the North American Region Hinrich J. Woebcken calls the Arteon a “brand shaper” for Volkswagen, a title earned both in terms of how it honors the past and foretells the future. Something of a spiritual successor to the Volkswagen CC, the Arteon delivers the look and feel of a luxury gran turismo vehicle without commanding the exorbitant price.
Curb appeal is plentiful with the Arteon: Its sweeping fastback roofline and long, low and wide stance command instant attention and make you the focal point of conversation. The aesthetic appeal gets punched up a level further when the available R-Line Package is applied, adding 19- or 20-inch aluminum-alloy wheels, unique R-Line front bumper with integrated air intakes with high-gloss black accents and a gloss black rear spoiler.
This dynamic facade informs equally dynamic performance. The 2019 Volkswagen Arteon offers the Volkswagen 2.0-liter TSI® turbocharged engine and eight-speed automatic transmission, which delivers 268 horsepower and 258 lb-ft of torque for balanced performance. With the 2.0-liter TSI® turbo’s standard Start-Stop system, the Arteon is also efficient enough to be a capable and reliable daily driver.
The driving experience is further amplified by a standard DCC® adaptive damping system, which improves handling by individually monitoring and adjusting rebound and compression rates. The VW Arteon is available with Volkswagen’s 4Motion® all-wheel drive throughout the range, delivering superior control in even inclement driving conditions.
With a spacious and elegant interior, available driver-assist technologies and no shortage of options for customization, the new Volkswagen Arteon stands as one of the more impressive mid-size sedans on the road today. A conversation starter and first-impression-maker, the Arteon is the perfect choice for individuals who crave the ability to stand apart from the pack.
This article is presented by Colonial Volkswagen of Medford in Medford, Massachusetts.