Indianapolis, IN - AutoHook, powered by Urban Science has partnered with PERQ, specialists in personalized, interactive web engagement technology, to deliver auto dealers a one-two punch when it comes to engaging and converting website traffic. The partnership also enables enhanced lead attribution by streamlining actionable automotive data and reporting.
AutoHooks test drive incentives will be integrated into the FATWIN platform, at no additional cost to dealer clients, and will further enhance the conversation between consumers and dealers, influencing in-market buyers to engage with dealerships through test-drive incentives and customizable offers.
PERQ has an impressive reputation among the dealers we were already working with, and we recognize they are creating great conversion tools for dealers and their websites, said David Metter, president of AutoHook, powered by Urban Science. We look forward to a successful partnership and driving unprecedented results for our combined clients.
The new partnership is particularly synergistic because both AutoHook and PERQ focus on targeting customers with precisely relevant experiences/information and offers/incentives based on real time consumer information and behavior.
PERQs FATWIN Web Engagement platform converts static Calls To Actions (CTAs), such as banners and buttons, and lead forms into customized, relevant, interactive conversations with online shoppers. PERQ is able to capture five times the amount of data points on online auto customers, helping dealerships better engage with, and convert, website shoppers into showroom buyers - and has already generated over two million leads through its more personal, collective website experience.
The partnership also facilitates integration between PERQs FATWIN Web Engagement platform and AutoHooks sales match data, giving dealers and OEMs the power to attribute all showroom visits and sales to a single campaign. AutoHooks incentive solutions are proven to drive incremental leads and sales, while delivering show rates of up to twice the national average.
Were thrilled to integrate our FATWIN platform with AutoHooks powerful incentive engine, said Andy Medley, co-founder and president of PERQ. The integration helps us supercharge FATWINs already interactive and engaging experience while providing solid lead attribution through AutoHooks showroom and sales match data - and, most importantly, driving more leads and showroom visitors to our dealer clients.