Dallas, TX Pearl Technology Holdings, LLC, (Pearl) recently announced it has combined VehicleXchanges (VX) equity intelligence and automated marketing platform with its buy direct from consumer platform, - Trade In Concierge (TIC). The integration allows dealers to input vehicles they wish to purchase directly from consumers by year, make, model and trim. The VX equity engine continually searches for consumers in the service drive, dealer database, or market, who own these vehicles and are in an appropriate equity position to sell. The consumer and vehicle information obtained from VX is pre-populated into TIC and the customer is automatically sent an email asking for an opportunity for the dealer to verify the condition in return for a real cash offer.
Buying inventory directly from consumers is the ultimate way to stock a dealers lot, said Bruce Thompson, CEO and Founder of Pearl. By integrating elements of two of our subsidiary companies we can create a fabulous automated stream of consumer vehicle sell requests. Dealers tell us what they want to buy and the system does the rest. Not only can dealers stock their lots without paying all the fees associated with auctions; but most of these customers will buy a replacement.
VehicleXchange began as a service drive equity tool but has evolved into a powerful full service marketing platform fulfilling over 75,000 Experian pre-screen marketing campaigns per day. Dealers can either purchase the full suite of VX tools and add Trade-In Concierge, or simply purchase TIC as a stand alone with the new VX filter and marketing functions at no extra charge.
Its no secret that CarMax purchases approximately 100,000 vehicles directly from consumers each and every quarter. They also consistently make nearly $400M in annual wholesale profit and have built an incredible awareness. CarMax has a huge advantage over the average dealer because they arent competing in the auction lanes for these vehicles. Many, if not most, of the 400,000 selling customers also buy replacements. Dealers need something that will get them in the game and Trade-In Concierge is the ticket to get them there, Thompson stated.