Niagara Falls, NY - Wheel's Automotive Dealer Supplies Inc. announced recently that Kia Canada has partnered with it to service the certified pre-owned (CPO) merchandising and marketing needs of its Kia network of dealers. The program is effective January 12, 2017.
"Kia Canada's decision to partner with Wheel's Automotive stems from their ability to meet our unique needs and to better serve the Kia network of dealers with class-leading print, point-of-purchase, and other essential marketing materials. This partnership aligns the Kia Canada investment into the Kia CPO program heading into 2017 and for years to come," said Stephane Lubin, Manager, National Remarketing and CPO, Kia Canada.
This partnership enables Canadian Kia dealers to source Kia-approved merchandising through a Kia Canada-branded web portal. Transaction details are handled by Wheel's, simplifying ordering and distribution for Kia and its dealer body.
"We are grateful to have earned Kia Canada's respect and business for the CPO merchandising and marketing needs for its dealer network," said Rick Ashworth, Wheel's founder, and CEO. "Kia Canada joins 16 other OEMs who've partnered with us to support the merchandising needs for their certified pre-owned programs."
Wheel's also services numerous dealers and OEMs in the U.S. Wheel's celebrates its 30th year in business in 2017.
Wheel's is North America's premier supplier of vehicle merchandising, point-of-sale, and other signage and marketing solutions for franchised automobile dealers. Its in-house client services provide creative design, signage manufacturing, print-on-demand, and warehousing and distribution services.