The Mar-Kee Group announced that 10-time National Automotive Dealers Association speaker and President of the Mar-Kee Group, David Martin will present a variable ops workshop, "Marketing Opens the Door: Closing Seals the Deal" at the 2017 NADA Conference & Expo.
"The focus of the automotive industry is currently on creating customers through digital marketing. However, as important as that is, dealerships are discovering that is only half the battle. Ultimately, the sales must still be closed" said Martin.
Co-Founder, Richard Keeney feels that "today's internet junkie researchaholics represent a new challenge to dealerships and many are unprepared to successfully deal with them." Yesterday's "closing" techniques will no longer work with tech-savvy buyers, who often know more about the product than the salespeople.
This highly interactive workshop will examine and discuss common objections heard from customers and share multiple ways to professionally address each one. At the conclusion of the workshop, attendees can be confident that they will return to their dealership with the missing piece of the closing puzzle.
The Mar-Kee Group is excited to be a part of this year's NADA centennial celebration.
- 9 keys to handle objections from today's tech-savvy buyers
- 6 ways to eliminate objections before they surface
- Professional responses to objections that are routinely heard by customers
Click to link below to view our impression sales training course offerings for eAutotraining.