Las Vegas, NV - KEEPS, Inc., the automotive industry's premier provider of retail automotive service department analytics, repair order analysis and advanced service management support, recently announced the appointment of James G. O'Connor, retired Ford Motor Company Group Vice President North America, to its board of directors.
KEEPS, Inc., and wholly owned subsidiary Dynatron Software, Inc., are the premier providers of technology, consulting and data designed to optimize processes associated with the pricing, marketing and selling of automotive service. The KEEPS Perfect Pricing Solution assists repair shops to establish market-driven service prices and ensure these prices are adhered to by their staff. The Dynatron Software Suite includes the Executive Business Intelligence System (EBIS), the WebAQ electronic vehicle inspection system, the CarMail service marketing program and the DealerMenus preventive maintenance program. KEEPS and Dynatron provide their solutions to over 1,700 dealership and aftermarket repair shops across the United States and Canada.
"KEEPS Corporation and Dynatron Software provide some of the best technology I have seen to help automotive service centers better evaluate and improve their performance and profitability. It's an honor to serve on their board or directors and I look forward to working with the KEEPS board and management team to continue to improve their value to auto service centers," O'Connor stated.
O'Connor joined Ford in 1964 and over forty years progressed through a series of sales and marketing positions with Ford, Lincoln Mercury and Ford Parts and Service divisions, as well as Ford of Canada, Limited. He was named Ford Motor Company group Vice President for North America Marketing, Sales and Service in May 2002, responsible for overseeing Ford, Lincoln Mercury and Ford Parts-Customer Service divisions, Dealer Development and Ford racing and Marketing Operations. Prior to that he was Chairman of Ford of Canada, President of the Lincoln Mercury Brand and President of the Ford Brand. O'Connor retired in 2004 and currently serves on the board of Kelly Management Company, a private chain of automotive dealerships, and is Owner/Partner of Kelly Ford, Melbourne, Florida.
O'Connor is a 1964 graduate of Villanova University where he earned a bachelor's degree in economics. He served as the President of the Villanova Alumni Association in 1995 and received its prestigious Loyalty Award - the highest award given to an alumnus. He has been active in various charities and fund-raising activities, including the United Way, the Northwood University Scholarship Campaign, Villanova University's Capital Campaign and the Immokalee Foundation. He served on the Board of Visitors for Howard University's School of Business for 15 years, Villanova University's School of Business, the Detroit Athletic League, and the boards for Carey Limousine International, Ashworth Inc. and Ford Direct.
He previously served on the Advisory Council for the University of Notre Dame's Mendoza College of Business, the President's Advisory Council of Villanova University and the Augustinian Fund Raising Committee, where he chaired the Rev. Richard D. Appicci O.S.A Mission Foundation Fund. O'Connor was also honored to serve as the Grand Marshall of the New York City St. Patrick's Day Parade in 2003.
In 2011 O'Connor received the Ellis Island Medal of Honor, which is awarded annually to a group of distinguished citizens who exemplify outstanding qualities, both personally and professionally, which honor America while preserving the richness of their ethnic and cultural heritage. Since its founding in 1986, the Medal has been officially recognized by both Houses of Congress as one of our nation's most prestigious awards and has been presented to many distinguished and diverse Americans including six Presidents of the United States; as well as esteemed Americans such as Astronaut John Glenn, Frank Sinatra, Lee Iacocca and Quincy Jones, to name a few.
"We are truly privileged to have someone with such an esteemed background, wealth of knowledge and industry-wide respect serve on our board," said Les Silver, Chairman KEEPS, Inc. "I am very excited to see what the future holds."