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Monday, October 30, 2006
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VOLUME 3
ISSUE 132
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October WorldWIT Website Columns
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Cost-effective Ways to Market Your Business: A Step-By-Step Guide
by Janet Holian
Your customers are your livelihood. You need them to buy your products and use your services on a regular basis. They know who you are, but do they think of you when the need arises? How can you market your company without breaking the bank? This step-by-step guide will help you grow your business through marketing in a cost-effective manner.
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Ask Liz
My boss asked me to clean a coworker's office. What do I do?
Dear Liz,
At my workplace there is one employee that doesn’t keep his office clean. Instead of making that employee clean his own office, our boss assigns one of us to take care of it for him. The task is grueling because the person doesn’t want you in there and he makes you miserable in more ways than one. I confronted my untidy colleague about why he doesn't do more himself and my boss tried to make it an issue between me and the guy. When I said that it wasn't an interpersonal issue, it was about me cleaning his personal workspace, my boss wouldn't back down. Then, he chastized me when the Pig Pen-ish employee left. I was very insulted in the first place to be given such a degrading task and what's worse, I was told not to subject the rest of the staff to the mess. Since the confrontation, my boss won't talk to me or even acknowledge my existence unless forced. What can I do?
Best,
Sarita
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You Make Me Sick
Pinch Me...or Don't
When my son was 10 months old he became very ill and was hospitalized for 45 days. My boss, the Director of the department, approved that I could do my work and send it back to my supervisor via my coworker, who shared an office with me and came to the hospital everyday. I was in constant contact with him and my immediate supervisor during the course of the day, each day, and I stayed current with my assignments. I was a single parent and stayed at the hospital the whole time. When my son was released, I returned to work. My boss called me into his office first thing that morning and told me that if "the boy" became ill again, and I missed any more days, I would be fired. He told me that I would have to get someone else to stay at the hospital or at home with him because it was too incovenient to call me at the hospital every time he had a question or someone needed me to answer a question. Two months later, my son became ill again and was hospitalized...
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In the News
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Material Girls
Women are the growing market for advertisers. Why? Because we're now earning more than ever and making more buying decisions about household purchases. Check out this article on the changing landscape of marketing and sales support for women buyers, not to mention some cool Web sites aimed at helping women make major financial and purchasing decisions. We may be living in a material world, but more and more, women are impacting what that world looks like, from home design to hotel packages. Don't forget to take the WorldWIT Snapshot Survey above and tell us about how you demonstrate your purchasing power.
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Contact Info
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Questions? Comments? Write to info@worldwit.org. To submit an article, a question for "Ask Liz" or a story for "Pinch Me...or Don't", send an e-mail to Anne Jennings.
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Published by
Copyright © 2006 WorldWIT, Inc.. All rights reserved.
Thinking Aloud is the weekly newsletter from WorldWIT, the global email discussion network for women in business and technology. Thirty thousand accomplished and resourceful women share business, technical, career, financial and 'life' advice on connected local email discussion groups like AustinWIT, BangaloreWIT and VancouverWIT. Join a free, friendly, moderated WorldWIT discussion group in your area at http://www.worldwit.org Write to us at info@worldwit.org
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