WorldWIT CEO Liz Ryan’s recent BusinessWeek online column explores the reality of corporate culture and the organizational myths propagated in “New Employee Orientation materials, marketing brochures, and annual reports. Pretty soon, executives begin to believe in their make-believe culture, without having to dig to find out what life inside the organization really is like. To discover that, don't just find an employee and ask: ‘What's it like to work here?’ Instead, ask them to tell you a story.” Here Liz Ryan tells her own story of discovering a business’s true culture and raises questions about organizations that address the financial bottom line while letting their largest corporate capitol—people—sink to the bottom of the ethics pool.