WAV Group has just published a comprehensive study measuring the effectiveness of MLS consumer websites.
 
For many years there has been an on-going debate about whether MLS consumer websites are supportive of REALTORS^® or competitive with them. The WAV Group MLS Consumer Website Effectiveness Study sought to provide a broader perspective on the issue which included not only an industry-centric perspective, but also the views of consumers – the end users of MLS Consumer Websites. The ultimate goal of the study was to help MLSs around the country access broader and more well-informed data about the real benefits and potential pitfalls of MLS consumer websites before activating or reactivating theirs. HAR.com, one of the most well-established MLS Consumer Websites in the country was the subject of the study.