Make Marketing Work Harder for your business
 
In today’s real estate market, listings are relatively easy to secure, buyers are not. In order to thrive, REALTORS® need to find breakthrough ways to unleash the power of the localized marketing tools available to them, beyond using the internet. WAV Group has recently released a White Paper called Mobile Search for the Real Estate Industry – Property Buyers go Mobile” which discusses a new concept called Mobile Search which will greatly enhance a REALTOR®’s ability to grow their business using traditional, “offline” marketing vehicles. Mobile Search provides real estate professionals with an affordable method for dramatically improving lead capture and conversion rates while significantly improving the return on investment of proven advertising vehicles like print ads, yard signs and real estate television shows. Mobile search technologies are being deployed by both brokers and multiple listing services around the country.
 
To learn more about mobile search, click here to download the WAV Group White Paper.

In the past two decades, the shift from a broker centric to an agent centric business model has led to serious implications to the future health of real estate brokers
 

Changing behaviors can be really hard for us. Many of us are pretty self-aware about the areas of our life that need to be improved, but we sometimes have a difficult time of implementing them consistently.
 
The same holds true for businesses. As business leaders we are usually well aware of the areas where our organization needs improvement. Sometimes change is easier said than done. MLS organizations make statements like “We know our MLS should be more focused on the needs of our subscribers.” Brokers say “We know our brokerage should be more committed to creating and enforcing a consistent brand message among all of our agents.” In most cases organizations know what needs to be done, but they don’t always have the tools in place to make permanent improvements.
 
With the softness of the real estate market and some predictions of an impending recession, it is ever more important that organizations become more effective at creating operational excellence.