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August 2012
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Volvo C30 Wins Kelley Blue Book “Total Cost of Ownership” Award

The coupe tops the Entry-Level Luxury Car segment.

The experts at Kelley Blue Book (KBB) understand that car costs go far beyond sticker price. To recognize vehicles that respect drivers’ wallets long after the initial purchase, KBB established the Kelley Blue Book “Total Cost of Ownership” award. One of this year’s most-deserving winners was the Volvo C30, which took the top spot in the Entry-Level Luxury Car segment.
Kelley Blue Book announced the C30 win at the Chicago Auto Show this past February. The 2012 awards honor current model-year vehicles and brands with the lowest projected ownership cost for the first five years of ownership.
The Total Cost of Ownership formula takes several factors into account: depreciation, expected fuel costs, finance and insurance fees, maintenance and repair costs and state fees for new models. Kelley Blue Book also uses sophisticated valuation methodology and critical financial data from third-party providers in its assessment.
The incredibly sporty C30 also boasts a sense of practicality that Volvo drivers have come to know and love. It’s this combination that has earned the C30 critical and consumer acclaim.
"Car shoppers should take the time to compare vehicles on their consideration lists to fully understand the financial implications involved with cost of ownership," said Juan Flores, director of vehicle valuation for Kelley Blue Book. "While a vehicle might be less expensive up front, the cost of fuel for that model, insurance and other expenditures could make it the less appealing choice for their wallet in the long run."
As car shoppers run the numbers and weigh their options, it’s no surprise that Volvo often tops their lists. Fulfilling both needs and wants, the C30 – along with the rest of Volvo’s lineup – is an investment that never fails to return dividends. Test drive a C30 at your nearest Volvo dealer today.


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