Vital Choices

Friday, November 12, 2004 Issue 15   VOLUME 1 ISSUE 15  
In This Issue
Sablefish: The best-kept secret of the seas
Fish, omega-3s, and diabetes
Goodbye Vioxx, Hello Anti-Inflammatory Foods

Publisher/Editor
Randy Hartnell
Producer
Craig Weatherby
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NEW Herbs & Spices
Certified Organic and Kosher


Customers had often asked us to expand our seasoning offerings beyond our Organic Salmon Marinade blend. We thought they had a good idea, but it took time to secure superior sources.

 

Each fresh, flavorful seasoning in our new line of 10 Organic Herbs & Spices is certified Organic and Kosher (OU), and is naturally rich in beneficial “phytoceutical” compounds.

 

And if, like many, your pantry harbors some old, faded seasonings, our Herbs and Spices Medley package—which includes our Organic Salmon Marinade blendwill upgrade your seasonings scene in one fell swoop!


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Like Your Lox Luscious?
Ours Makes Mouths Water




Vital Choice smoked salmon is far superior to the preservative-laden farmed product found in most grocery stores.  

 

After curing in natural alder wood smoke, our Smoked Sockeye Portions and silky, Cold-Smoked Sliced Nova Lox are immediately vacuum-packed and flash-frozen.  Thawed and served, they taste as though they came fresh out of the smoker.

 

"I am in love with the hot-smoked salmon. It is fabulous flaked and scrambled with eggs and onions. They give the eggs a lovely zing." — Dana Jacobi, author of 12 Best Foods Cookbook.


The World's Finest Fish Oil

We put only whole, unrefined oil from wild Alaskan sockeye salmon in our 
premium salmon oil supplements. Wild Alaskan sockeye salmon is one of the cleanest fish in the sea: a trait reflected in the purity of our unrefined sockeye oil, which is now certified by NSF: one of the best-respected independent labs in the U.S.

Because our naturally pure salmon oil does not need to be distilled, it provides the essential omega-3 fatty acids (EPA & DHA), plus 30 other natural fatty acids and astaxanthin: the potent antioxidant that gives sockeye its distinctive deep-red color.

Last, but not least, ours comes in pure fish-gelatin capsules and it is the only salmon oil supplement certified as sustainably sourced by the Marine Stewardship Council (
www.msc.org).

Why Our Albacore Tuna's A Cut Above


 

Our young, low-weight Pacific Albacore Tuna—fresh or canned—is simply superior!   


Smaller means safer: 
Vital Choice troll-caught tuna weigh just 12 lbs. or less, so they contain less mercury, and more omega-3s, than the larger troll-caught tuna touted by other “minimal mercury” vendors.


No loitering allowed: 
Our tuna are hauled in fast, bled, and flash-frozen within about two hours.  (Standard long-line-caught albacore spend 12 hours in the water.)


Better, fresher flavor, even in the can:  Unlike standard canned albacore—which is cooked twice at great cost to flavor and omega-3 content—Vital Choice tuna is cooked only once (in the can) to preserve its healthful oils and fresh flavor.

 


The Vital Choice Advantage



Click here to learn about the Vital Choice Advantage ... the many reasons why William Sears, M.D. — renowned as "America's Baby Doctor"— calls Vital Choice his favorite salmon source.


Vital Choice was founded by two longtime Alaska fishermen—Randy Hartnell and Dave Hamburg—who know where to get the highest quality fish.  And they test it periodically to ensure your safety.


 


Berries to Live For!


Vital Choice fresh-frozen organic blueberries, strawberries and red raspberries are rich in anti-aging antioxidants, and draw customer comments like this:
“OH MY GOODNESS! I cannot believe the flavor ... the taste reminds me of something from my childhood. Thanks for a great product!

 

Berries are incredibly healthful foods, and it's smart to seek out organic berries, grown without synthetic pesticides.

 

Our organic berries come in convenient one pound bags, each yielding about 3-1/2 cups. They freeze well, so you can keep plenty on hand!


Savor the "Chocolate of the Sea"


Sablefish is rarely seen in standard fish markets, but is highly prized in Japan, which corners almost the entire North American catch.

 

This buttery, flaky, white fish boasts its own rich texture and mind-blowing flavor—and even more omega-3s than wild salmon!

We also offer irresistible smoked sablefish. Boasting a rich golden color, these scrumptious, oven-ready steaks are infused with delicate alder wood smoke flavor—and cook fully from frozen in mere minutes!


Kosher Fish, Berries, Spices, Chocolate, and More

Did you know that most of our key offerings are certified Kosher?  The roster of Kosher-certified Vital Choice foods includes most of our premium canned seafood * (Tuna, Sardines, Wild Red Sockeye, and Foil-Pouch Sockeye) most of our fresh-frozen wild Alaskan Salmon* (Sockeye, Silver, King), all of our Organic Herbs & Spices and Organic Chocolates*, and all of our Organic Berries.

 

*EarthKosher, which certifies the asterisked products, strives to make more healthy foods available to Kosher consumers by providing certification to companies that meet its halakhic, health, environmental, and social standards. EarthKosher's Rabbinic Counsultant, Rabbi Zushe Yosef Blech, is considered one of the world’s leading experts. For more information on EarthKosher, click here.


Our brand new holiday catalog, which features several exciting new offerings. To receive yours, click here.

Goodbye Vioxx, Hello Anti-Inflammatory Foods
"Silent" inflammation drives aging, and drugs aren’t the only—or best—remedies
by Craig Weatherby

Over the past month, headlines about the heart-and-stroke risks of Vioxx—and the best-selling arthritis drug’s withdrawal from the market—have been hard to miss. 

 

Merck & Co, Inc. pulled its product from the market on September 30 after participants in a clinical trial testing Vioxx’s potential anti-cancer benefits started to show increased risk of heart attack.

 

In the four years since its introduction, Vioxx had been taken by 80 million people suffering from arthritis and other pain, with sales reaching a whopping $2.5 billion. By the time Vioxx (rofecoxib) was withdrawn, an estimated 80 million people worldwide had taken the drug. And, the US Food and Drug Administration (FDA) estimates that Vioxx may have contributed to almost 28,000 heart attacks in the US between 1999 and 2003.

 

But oddly, a key point was overlooked in all the news stories about this failed anti-inflammatory drug.  As Nicholas Perricone, M.D. emphasizes in his bestselling anti-aging books, a preponderance of evidence suggests that inflammation may be the most important engine driving premature aging.  And, as Dr. Perricone and other researchers say, diet-driven inflammation also underlies the epidemic of degenerative diseases—from heart disease and diabetes to Alzheimer’s and arthritis—that plagues the populations of rich industrialized societies.

 

Diet-driven inflammation promotes aging and disease

Inflammation is best known as a temporary immune response to infections and wounds, in which case it makes its presence felt in the form of pain, swelling, and redness.

 

In contrast, chronic, systemic inflammation is a “silent” phenomenon that increases as we age. 

 

A growing body of evidence indicates that sub-clinical inflammation—that is, chronic, systemic inflammation inflammation that produces no noticeable symptoms—may be a key promoter of cardiovascular disease, diabetes, metabolic syndrome (syndrome X), Alzheimer’s, and certain common cancers (e.g., prostate, colon).

 

Chronic, systemic inflammation can be stimulated at any age by diet- and cooking-related processes. Cooking foods at high temperatures results in a "browning" effect, where sugars and certain oxidized fats react with proteins to damage the proteins and form tissue-damaging protein-sugar compounds called “glycotoxins.”  Chief among the pro-inflammatory glycotoxins are Advanced Glycation End products or AGEs, which stimulate production of the damaging, unstable oxygen compounds known as free radicals. 


Aging seen as "cooking" 

In fact, normal aging resembles a slow cooking process, since these same glycotoxins form in many tissues—including skin, arteries, eye lenses, cartilage, and more—as we age.  Foods high in glycotoxins induce a low-grade, chronic state of inflammation. In addition, the glycotoxins in food cooked at high temperatures also promote the formation of glycotoxins in our living tissues. The implications of these findings are profound.

 

Many age-related diseases—such as hardened arteries, cataracts and senility are at least partially attributable to glycation. These destructive glycation reactions render proteins in the body “cross-linked” and barely functional. As these degraded proteins accumulate, they also emit damaging free radicals—at about 50 times the rate found in normal proteins—as well as signals that induce the production of pro-inflammatory messenger chemicals called cytokines.

 

What one eats plays a major role in chronic inflammatory processes. Consuming low glycemic foods prevents the insulin surge that contributes to chronic inflammatory processes.

 

Eating too much over-cooked food causes an increase in inflammatory cytokines. Since most "junk" and “fast” foods are cooked at very high temperatures, it makes sense to avoid French fries, hamburgers, potato chips, fried food and other snacks.  These foods not only contain lots of glycotoxins, they also create other metabolic disorders that can induce degenerative disease.

 

Please don’t “SuperSize Me”

If you’ve not seen the award-winning documentary film “SuperSize Me,” I urge you to view this amusing yet alarming eye-opener. The film follows the healthy, fit young filmmaker as he subsists on nothing but MacDonald’s meals for 30 days.  Within a short time, his doctors become alarmed by a steep decline in his liver function—an effect they never expected, and one that is likely caused by his consumption of huge amounts of pro-inflammatory sugars, starches, saturated fats, and glycotoxins. 

 

Two common dietary habits are chiefly responsible for creation of pro-inflammatory AGEs:

 

1) Excessive consumption of sugars and refined starches—which itself stimulates silent inflammation at the cellular level—but also promotes creation of AGEs.

 

2) Excessive consumption of foods cooked at high temperature—a method that produces the “browning” effect, which indicates that proteins and sugars have combined chemically.  Eating such foods also leads to internal formation of AGEs.

 

Anti- inflammatory, anti-aging foods

If asked to name some anti-inflammatory agents, most of us would respond by naming non-steroidal drugs like aspirin, ibuprofen (Advil), naproxen, Celebrex, or (no longer) Vioxx.  All of these work in rather mysterious ways, but are believed to block one or both of two key pro-inflammatory enzymes, known as COX-1 and COX-2.

 

Upon their introduction in the late 1990’s, Celebrex and Vioxx were hailed as improvements over the older, COX-1-blocking anti-inflammatory drugs such as aspirin and ibuprofen.  This was because they seem to target only the COX-2 enzyme, and it was hoped that they would not cause the adverse gastric side effects seen with the older drugs that block the COX-1 enzyme.

 

However, the new COX-2 drugs are not free of gastric side effects, and, as we have seen, they may have unanticipated adverse effects on heart health.  They are also much more costly than aspirin and ibuprofen.

 

Fortunately, there are many foods with potent anti-inflammatory properties, including fish high in omega-3s, and many herbs and spices.

These are some of the best anti-inflammatory foods, whose anti-inflammatory powers derive from their high omega-3 (fish) or antioxidant (plant foods and salmon) content:

 

  • FISH: Wild Salmon*, Sablefish, Mackerel, Herring, Sardines
  • VEGETABLES: Onions, Garlic, Chives, Leeks, Greens (spinach, chard, collards, broccoli, kale), Tomatoes, Bell Peppers, Green Beans, Broccoli, Brussels sprouts, Cabbage, Lettuces
  • BEANS, NUTS, SEEDS (all types)
  • FRUITS: Berries (especially Blueberries and Raspberries), Capers
  • SPICES: Ginger**, Turmeric**, Cinnamon, Clove
  • HERBS: Rosemary, Thyme, Oregano, Parsley, Cilantro, Fennel, Mint, Dill, Tarragon
  • BEVERAGES: Green tea, White tea, Black tea, Red wine, Cocoa (with minimal sugar), Pomegranate juice
  • DARK CHOCOLATE (containing at least 70 percent cocoa solids; enjoy sparingly)

 

*Salmon offers a double anti-inflammatory punch, as it is high in both omega-3s and the uniquely potent antioxidant/ anti-inflammatory red pigment called astaxanthin (which it gets from eating zooplankton). Sockeye are highest in astaxanthin.

**Ginger and turmeric are extraordinarily potent anti-inflammatories.  They rival the anti-inflammatory potency of drugs like aspirin and ibuprofen in clinical trials, but produce none of those drugs’ adverse side effects. They also hold promise as anti-cancer agents.

 

Sources

·          Yaffe K, Kanaya A, Lindquist K, et al. The Metabolic Syndrome, Inflammation, and Risk of Cognitive Decline. JAMA. 2004 Nov 18;10:292:2237-2242.

·          Yim MB, Yim HS, Lee C, Kang SO, Chock PB. Protein glycation: creation of catalytic sites for free radical generation. Ann N Y Acad Sci. 2001 Apr;928:48-53.

·          Brod SA. Unregulated inflammation shortens human functional longevity. Inflamm Res. 2000 Nov;49(11):561-70. Review.

·          Baynes JW, Thorpe SR. Glycoxidation and lipoxidation in atherogenesis. Free Radic Biol Med. 2000 Jun 15;28(12):1708-16. Review.

·          James MJ, Gibson RA, Cleland LG. Dietary polyunsaturated fatty acids and inflammatory mediator production. Am J Clin Nutr. 2000 Jan;71(1 Suppl):343S-8S. Review.

·          Zurier RB. Fatty acids, inflammation and immune responses. Prostaglandins Leukot Essent Fatty Acids. 1993 Jan;48(1):57-62. Review.

·          Anderson I, Adinolfi C, Doctrow S, Huffman K, Joy KA, Malfroy B, Soden P, Rupniak HT, Barnes JC. Oxidative signalling and inflammatory pathways in Alzheimer's disease. Biochem Soc Symp. 2001;(67):141-9.

·          Siskova A, Wilhelm J. [Role of nonenzymatic glycation and oxidative stress on the development of complicated diabetic cataracts] Cesk Fysiol. 2000 Feb;49(1):16-21. Review. Czech.

·          Rosen P, Nawroth PP, King G, Moller W, Tritschler HJ, Packer L. The role of oxidative stress in the onset and progression of diabetes and its complications: a summary of a Congress Series sponsored by UNESCO-MCBN, the American Diabetes Association and the German Diabetes Society. Diabetes Metab Res Rev. 2001 May-Jun;17(3):189-212. Review.

·          Pickup JC, Crook MA. Is type II diabetes mellitus a disease of the innate immune system? Diabetologia. 1998 Oct;41(10):1241-8. Review.

·          Mene P, Festuccia F, Pugliese F. Clinical potential of advanced glycation end-product inhibitors in diabetes mellitus. Am J Cardiovasc Drugs. 2003;3(5):315-20. Review.


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