Publisher/Editor
Randy Hartnell
Producer
Craig Weatherby
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VitalChoices
NEW Herbs & Spices
Certified Organic and Kosher
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Customers had often asked us to expand our seasoning offerings beyond our Organic Salmon Marinade blend. We thought they had a good idea, but it took time to secure superior sources.
Each fresh, flavorful seasoning in our new line of 10 Organic Herbs & Spices is certified Organic and Kosher (OU), and is naturally rich in beneficial “phytoceutical” compounds.
And if, like many, your pantry harbors some old, faded seasonings, our Herbs and Spices Medley package—which includes our Organic Salmon Marinade blend—will upgrade your seasonings scene in one fell swoop!
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Vital Choices!
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Like Your Lox Luscious?
Ours Makes Mouths Water
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Vital Choice smoked salmon is far superior to the preservative-laden farmed product found in most grocery stores.
After curing in natural alder wood smoke, our Smoked Sockeye Portions and silky, Cold-Smoked Sliced Nova Lox are immediately vacuum-packed and flash-frozen. Thawed and served, they taste as though they came fresh out of the smoker.
"I am in love with the hot-smoked salmon. It is fabulous flaked and scrambled with eggs and onions. They give the eggs a lovely zing." — Dana Jacobi, author of 12 Best Foods Cookbook.
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The World's Finest Fish Oil
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We put only whole, unrefined oil from wild Alaskan sockeye salmon in our premium salmon oil supplements. Wild Alaskan sockeye salmon is one of the cleanest fish in the sea: a trait reflected in the purity of our unrefined sockeye oil, which is now certified by NSF: one of the best-respected independent labs in the U.S.
Because our naturally pure salmon oil does not need to be distilled, it provides the essential omega-3 fatty acids (EPA & DHA), plus 30 other natural fatty acids and astaxanthin: the potent antioxidant that gives sockeye its distinctive deep-red color.
Last, but not least, ours comes in pure fish-gelatin capsules and it is the only salmon oil supplement certified as sustainably sourced by the Marine Stewardship Council (www.msc.org).
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Why Our Albacore Tuna's A Cut Above
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Our young, low-weight Pacific Albacore Tuna—fresh or canned—is simply superior!
Smaller means safer: Vital Choice troll-caught tuna weigh just 12 lbs. or less, so they contain less mercury, and more omega-3s, than the larger troll-caught tuna touted by other “minimal mercury” vendors.
No loitering allowed: Our tuna are hauled in fast, bled, and flash-frozen within about two hours. (Standard long-line-caught albacore spend 12 hours in the water.)
Better, fresher flavor, even in the can: Unlike standard canned albacore—which is cooked twice at great cost to flavor and omega-3 content—Vital Choice tuna is cooked only once (in the can) to preserve its healthful oils and fresh flavor.
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The Vital Choice Advantage
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Click here to learn about the Vital Choice Advantage ... the many reasons why William Sears, M.D. — renowned as "America's Baby Doctor"— calls Vital Choice his favorite salmon source.
Vital Choice was founded by two longtime Alaska fishermen—Randy Hartnell and Dave Hamburg—who know where to get the highest quality fish. And they test it periodically to ensure your safety.
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Berries to Live For!
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Vital Choice fresh-frozen organic blueberries, strawberries and red raspberries are rich in anti-aging antioxidants, and draw customer comments like this:
“OH MY GOODNESS! I cannot believe the flavor ... the taste reminds me of something from my childhood. Thanks for a great product!
Berries are incredibly healthful foods, and it's smart to seek out organic berries, grown without synthetic pesticides.
Our organic berries come in convenient one pound bags, each yielding about 3-1/2 cups. They freeze well, so you can keep plenty on hand!
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Savor the "Chocolate of the Sea"
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Sablefish is rarely seen in standard fish markets, but is highly prized in Japan, which corners almost the entire North American catch.
This buttery, flaky, white fish boasts its own rich texture and mind-blowing flavor—and even more omega-3s than wild salmon!
We also offer irresistible smoked sablefish. Boasting a rich golden color, these scrumptious, oven-ready steaks are infused with delicate alder wood smoke flavor—and cook fully from frozen in mere minutes!
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Kosher Fish, Berries, Spices, Chocolate, and More
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Did you know that most of our key offerings are certified Kosher? The roster of Kosher-certified Vital Choice foods includes most of our premium canned seafood * (Tuna, Sardines, Wild Red Sockeye, and Foil-Pouch Sockeye) most of our fresh-frozen wild Alaskan Salmon* (Sockeye, Silver, King), all of our Organic Herbs & Spices and Organic Chocolates*, and all of our Organic Berries.
*EarthKosher, which certifies the asterisked products, strives to make more healthy foods available to Kosher consumers by providing certification to companies that meet its halakhic, health, environmental, and social standards. EarthKosher's Rabbinic Counsultant, Rabbi Zushe Yosef Blech, is considered one of the world’s leading experts. For more information on EarthKosher, click here.
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Our brand new holiday catalog, which features several exciting new offerings. To receive yours, click here.
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Berries Earn More Health Honors
Found to cut cholesterol, blueberries also land in Top 10 antioxidant list
by Randy Hartnell
Summer brought more good news about berries—and wild blueberries in particular. Here’s our summary of two stories that support our decision to offer organic raspberries, organic strawberries, and wild organic blueberries.
Berries dominate top 20 antioxidant list; Wild “blues” top cultivated cousins
In June, the United States Department of Agriculture (USDA) published an updated list of the Top 20 food sources of antioxidants. Antioxidants in foods and those produced by the body team up to protect body cells against unstable compounds called free radicals, which are formed during normal metabolism, and by exposure to sunlight or manmade chemicals in food, water and air.
The USDA researchers measured antioxidant levels in more than 100 different types of antioxidant-rich plant foods, and arrived at this “top 20” list:
USDA's Top 20 Antioxidant Foods
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1. Small red beans (dried)
2. Wild blueberries
3. Red kidney beans
4. Pinto beans
5. Blueberries (cultivated)
6. Cranberries
7. Artichokes (cooked)
8. Blackberries
9. Prunes
10. Raspberries |
11. Strawberries
12. Red Delicious apples
13. Granny Smith apples
14. Pecans
15. Sweet cherries
16. Black plums
17. Russet potatoes (cooked)
18. Black beans (dried)
19. Plums
20. Gala apples |
Once perched at the top of the list, blueberries were bested by “small red beans,”—which apparently had never been tested. But blueberries still earned a silver medal for second place. (Likewise, strawberries had been number 10, but the new data on red beans bumped them to the still-impressive number 11 spot.) And, as earlier studies suggested, this test showed that wild blueberries offer more antioxidant power than their commercially cultivated counterparts. It’s also good to see that raspberries rank in the top ten percent of the 100 antioxidant-rich foods studied.
Blueberries may match cholesterol-lowering drug
Just two months later, USDA research chemist Agnes Rimando, Ph.D. and colleagues reported that a natural antioxidant found in blueberries (pterostilbene) may lower blood levels of LDL (“bad”) cholesterol and triglycerides as effectively as the prescription blood-lipid-lowering drug ciprofibrate, which produces muscle pain and nausea in some people.
Pterostilbene, which is similar to resveratrol, an heart-healthy antioxidant plant compound found in at high levels in grapes, appears effective in the small amounts found in raw blueberries.
Sources
- Wu X, Beecher GR, Holden JM, Haytowitz DB, Gebhardt SE, Prior RL. Lipophilic and hydrophilic antioxidant capacities of common foods in the United States. J Agric Food Chem. 2004 Jun 16;52(12):4026-37.
- Rimando AM (USDA), Nagmani R (Enzymatic Therapy, Inc.), Feller DR (University of Mississippi). Pterostilbene as a new natural product agonist for the peroxisome proliferator-activated receptor alpha (PPARα) isoform (AGFD 85). The 228th ACS National Meeting, Philadelphia, PA, August 22-26, 2004.
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