Vital Choices

Friday, August 27, 2004 Issue 12   VOLUME 1 ISSUE 12  
In This Issue
Toss the Bathwater, not the Baby
How long will frozen fish keep in my freezer?
The Marine Stewardship Council
The Hamptons Diet
Coming Soon! Premium Portuguese Sardines

Publisher/Editor
Randy Hartnell
Producer
Craig Weatherby
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NEW Herbs & Spices
Certified Organic and Kosher


Customers had often asked us to expand our seasoning offerings beyond our Organic Salmon Marinade blend. We thought they had a good idea, but it took time to secure superior sources.

 

Each fresh, flavorful seasoning in our new line of 10 Organic Herbs & Spices is certified Organic and Kosher (OU), and is naturally rich in beneficial “phytoceutical” compounds.

 

And if, like many, your pantry harbors some old, faded seasonings, our Herbs and Spices Medley package—which includes our Organic Salmon Marinade blendwill upgrade your seasonings scene in one fell swoop!


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Like Your Lox Luscious?
Ours Makes Mouths Water




Vital Choice smoked salmon is far superior to the preservative-laden farmed product found in most grocery stores.  

 

After curing in natural alder wood smoke, our Smoked Sockeye Portions and silky, Cold-Smoked Sliced Nova Lox are immediately vacuum-packed and flash-frozen.  Thawed and served, they taste as though they came fresh out of the smoker.

 

"I am in love with the hot-smoked salmon. It is fabulous flaked and scrambled with eggs and onions. They give the eggs a lovely zing." — Dana Jacobi, author of 12 Best Foods Cookbook.


The World's Finest Fish Oil

We put only whole, unrefined oil from wild Alaskan sockeye salmon in our 
premium salmon oil supplements. Wild Alaskan sockeye salmon is one of the cleanest fish in the sea: a trait reflected in the purity of our unrefined sockeye oil, which is now certified by NSF: one of the best-respected independent labs in the U.S.

Because our naturally pure salmon oil does not need to be distilled, it provides the essential omega-3 fatty acids (EPA & DHA), plus 30 other natural fatty acids and astaxanthin: the potent antioxidant that gives sockeye its distinctive deep-red color.

Last, but not least, ours comes in pure fish-gelatin capsules and it is the only salmon oil supplement certified as sustainably sourced by the Marine Stewardship Council (
www.msc.org).

Why Our Albacore Tuna's A Cut Above


 

Our young, low-weight Pacific Albacore Tuna—fresh or canned—is simply superior!   


Smaller means safer: 
Vital Choice troll-caught tuna weigh just 12 lbs. or less, so they contain less mercury, and more omega-3s, than the larger troll-caught tuna touted by other “minimal mercury” vendors.


No loitering allowed: 
Our tuna are hauled in fast, bled, and flash-frozen within about two hours.  (Standard long-line-caught albacore spend 12 hours in the water.)


Better, fresher flavor, even in the can:  Unlike standard canned albacore—which is cooked twice at great cost to flavor and omega-3 content—Vital Choice tuna is cooked only once (in the can) to preserve its healthful oils and fresh flavor.

 


The Vital Choice Advantage



Click here to learn about the Vital Choice Advantage ... the many reasons why William Sears, M.D. — renowned as "America's Baby Doctor"— calls Vital Choice his favorite salmon source.


Vital Choice was founded by two longtime Alaska fishermen—Randy Hartnell and Dave Hamburg—who know where to get the highest quality fish.  And they test it periodically to ensure your safety.


 


Berries to Live For!


Vital Choice fresh-frozen organic blueberries, strawberries and red raspberries are rich in anti-aging antioxidants, and draw customer comments like this:
“OH MY GOODNESS! I cannot believe the flavor ... the taste reminds me of something from my childhood. Thanks for a great product!

 

Berries are incredibly healthful foods, and it's smart to seek out organic berries, grown without synthetic pesticides.

 

Our organic berries come in convenient one pound bags, each yielding about 3-1/2 cups. They freeze well, so you can keep plenty on hand!


Savor the "Chocolate of the Sea"


Sablefish is rarely seen in standard fish markets, but is highly prized in Japan, which corners almost the entire North American catch.

 

This buttery, flaky, white fish boasts its own rich texture and mind-blowing flavor—and even more omega-3s than wild salmon!

We also offer irresistible smoked sablefish. Boasting a rich golden color, these scrumptious, oven-ready steaks are infused with delicate alder wood smoke flavor—and cook fully from frozen in mere minutes!


Kosher Fish, Berries, Spices, Chocolate, and More

Did you know that most of our key offerings are certified Kosher?  The roster of Kosher-certified Vital Choice foods includes most of our premium canned seafood * (Tuna, Sardines, Wild Red Sockeye, and Foil-Pouch Sockeye) most of our fresh-frozen wild Alaskan Salmon* (Sockeye, Silver, King), all of our Organic Herbs & Spices and Organic Chocolates*, and all of our Organic Berries.

 

*EarthKosher, which certifies the asterisked products, strives to make more healthy foods available to Kosher consumers by providing certification to companies that meet its halakhic, health, environmental, and social standards. EarthKosher's Rabbinic Counsultant, Rabbi Zushe Yosef Blech, is considered one of the world’s leading experts. For more information on EarthKosher, click here.


Our brand new holiday catalog, which features several exciting new offerings. To receive yours, click here.

The Hamptons Diet
A healthy new approach to low-carb eating
by Fred Pescatore, M.D.

Dr. Fred Pescatore

During my five-year tenure as Associate Director of the Atkins Center, I became intimately familiar with the pros and cons of various weight control diets. While I remain convinced that low-carb diets help control weight, the evidence indicates that long term success and healthy aging depend greatly on the specific carbs and fats we choose to eat. 

Accordingly, the approach outlined in The Hamptons Diet combines a basic low-carbohydrate approach with the best of the Mediterranean diet, to present a wellness-oriented approach to weight control throughout life.  This innovative approach takes us closer to the “whole foods” diet that humans adapted to over many thousands of years, and therefore shuns heavily refined and processed foods: even those labeled low carbohydrate.

 

Since the 1930’s, increasing levels of food processing have depleted our food supply of its natural goodness.  The Hamptons Diet emphasizes fresh fruits, vegetables, nuts and seeds, whole grains, healthful fats—omega-3-rich fish oils and monounsaturated olive and macadamia oils—plus healthful protein foods such as naturally raised poultry, lean, naturally raised meats, and wild fish.

 

Research tells us that a traditional low-carb, whole foods diet stimulates a process called thermogenesis, which yields a 10 percent boost in your resting metabolic (calorie-burning) rate. The Hamptons diet delivers this desirable effect without producing the high blood levels of ketones that extreme low-carbohydrate diets induce in order to suppress appetite artificially. It is now possible to lose up to 6 pounds per week in the initial stages of the weight loss program safely, and without entering ketosis or feeling deprived.

 

I also advocate eating locally grown foods in season whenever possible, to support small farms and preserve open land. By favoring natural, unprocessed, locally produced foods, we will grow closer to the natural rhythms of life, become healthier, and allow our bodies to heal themselves and lose weight quickly and safely.

About Dr. Pescatore
Fred Pescatore, M.D. is the author of the national bestseller, The Hamptons Diet, and three other best-selling health and nutrition books. He is the former medical director of the Atkins Center for Complementary Medicine in New York City.  Dr. Pescatore uses Vital Choice products and recommends them to his patients. For more information, please visit, www.hamptonsdiet.com.


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