Vital Choices

Thursday, April 29, 2004 Issue 8   VOLUME 1 ISSUE 8  
In This Issue
Desert Conference Yields New Diet Consensus
New! Wild Alaskan Sockeye Salmon Oil
Roasted/Grilled Salmon with Lime Salsa

Publisher/Editor
Randy Hartnell
Producer
Craig Weatherby
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NEW Herbs & Spices
Certified Organic and Kosher


Customers had often asked us to expand our seasoning offerings beyond our Organic Salmon Marinade blend. We thought they had a good idea, but it took time to secure superior sources.

 

Each fresh, flavorful seasoning in our new line of 10 Organic Herbs & Spices is certified Organic and Kosher (OU), and is naturally rich in beneficial “phytoceutical” compounds.

 

And if, like many, your pantry harbors some old, faded seasonings, our Herbs and Spices Medley package—which includes our Organic Salmon Marinade blendwill upgrade your seasonings scene in one fell swoop!


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Like Your Lox Luscious?
Ours Makes Mouths Water




Vital Choice smoked salmon is far superior to the preservative-laden farmed product found in most grocery stores.  

 

After curing in natural alder wood smoke, our Smoked Sockeye Portions and silky, Cold-Smoked Sliced Nova Lox are immediately vacuum-packed and flash-frozen.  Thawed and served, they taste as though they came fresh out of the smoker.

 

"I am in love with the hot-smoked salmon. It is fabulous flaked and scrambled with eggs and onions. They give the eggs a lovely zing." — Dana Jacobi, author of 12 Best Foods Cookbook.


The World's Finest Fish Oil

We put only whole, unrefined oil from wild Alaskan sockeye salmon in our 
premium salmon oil supplements. Wild Alaskan sockeye salmon is one of the cleanest fish in the sea: a trait reflected in the purity of our unrefined sockeye oil, which is now certified by NSF: one of the best-respected independent labs in the U.S.

Because our naturally pure salmon oil does not need to be distilled, it provides the essential omega-3 fatty acids (EPA & DHA), plus 30 other natural fatty acids and astaxanthin: the potent antioxidant that gives sockeye its distinctive deep-red color.

Last, but not least, ours comes in pure fish-gelatin capsules and it is the only salmon oil supplement certified as sustainably sourced by the Marine Stewardship Council (
www.msc.org).

Why Our Albacore Tuna's A Cut Above


 

Our young, low-weight Pacific Albacore Tuna—fresh or canned—is simply superior!   


Smaller means safer: 
Vital Choice troll-caught tuna weigh just 12 lbs. or less, so they contain less mercury, and more omega-3s, than the larger troll-caught tuna touted by other “minimal mercury” vendors.


No loitering allowed: 
Our tuna are hauled in fast, bled, and flash-frozen within about two hours.  (Standard long-line-caught albacore spend 12 hours in the water.)


Better, fresher flavor, even in the can:  Unlike standard canned albacore—which is cooked twice at great cost to flavor and omega-3 content—Vital Choice tuna is cooked only once (in the can) to preserve its healthful oils and fresh flavor.

 


The Vital Choice Advantage



Click here to learn about the Vital Choice Advantage ... the many reasons why William Sears, M.D. — renowned as "America's Baby Doctor"— calls Vital Choice his favorite salmon source.


Vital Choice was founded by two longtime Alaska fishermen—Randy Hartnell and Dave Hamburg—who know where to get the highest quality fish.  And they test it periodically to ensure your safety.


 


Berries to Live For!


Vital Choice fresh-frozen organic blueberries, strawberries and red raspberries are rich in anti-aging antioxidants, and draw customer comments like this:
“OH MY GOODNESS! I cannot believe the flavor ... the taste reminds me of something from my childhood. Thanks for a great product!

 

Berries are incredibly healthful foods, and it's smart to seek out organic berries, grown without synthetic pesticides.

 

Our organic berries come in convenient one pound bags, each yielding about 3-1/2 cups. They freeze well, so you can keep plenty on hand!


Savor the "Chocolate of the Sea"


Sablefish is rarely seen in standard fish markets, but is highly prized in Japan, which corners almost the entire North American catch.

 

This buttery, flaky, white fish boasts its own rich texture and mind-blowing flavor—and even more omega-3s than wild salmon!

We also offer irresistible smoked sablefish. Boasting a rich golden color, these scrumptious, oven-ready steaks are infused with delicate alder wood smoke flavor—and cook fully from frozen in mere minutes!


Kosher Fish, Berries, Spices, Chocolate, and More

Did you know that most of our key offerings are certified Kosher?  The roster of Kosher-certified Vital Choice foods includes most of our premium canned seafood * (Tuna, Sardines, Wild Red Sockeye, and Foil-Pouch Sockeye) most of our fresh-frozen wild Alaskan Salmon* (Sockeye, Silver, King), all of our Organic Herbs & Spices and Organic Chocolates*, and all of our Organic Berries.

 

*EarthKosher, which certifies the asterisked products, strives to make more healthy foods available to Kosher consumers by providing certification to companies that meet its halakhic, health, environmental, and social standards. EarthKosher's Rabbinic Counsultant, Rabbi Zushe Yosef Blech, is considered one of the world’s leading experts. For more information on EarthKosher, click here.


Our brand new holiday catalog, which features several exciting new offerings. To receive yours, click here.

New! Wild Alaskan Sockeye Salmon Oil
The ideal way to get more omega-3s in your diet
by Randy Hartnell

Click photo for full story

Pioneering medical doctors like Andrew Weil, Nicholas Perricone, and Joseph Mercola—and top public health researchers like Harvard’s Walter Willett, M.D.—agree that fish have few peers on the list of healthful, disease-preventive foods. And, you probably know that wild salmon is one of the richest sources of EPA and DHA—the omega-3 fatty acids that most people consume too little of, and that make fish uniquely healthful.

"That’s great," you may say, "but I don’t really want to eat fish as often as the experts recommend." To address this concern, we decided to offer our customers the healthful essence of wild sockeye salmon in convenient capsule form, so that you can enjoy its unsurpassed nutritional and health-promoting benefits—no matter what’s on your menu!

We obtain our pure, natural, non-distilled oil from Alaskan sockeye salmon because it is among the purest of all ocean fish, consistently testing free of hazardous levels of contaminants. Sockeye are also the richest of all salmon species in the powerful biological antioxidant, astaxanthin—a natural carotenoid that imparts a rich red color to our oil and eliminates the need for added tocopherols present in other brands.

The levels of EPA and DHA and other fatty acids in our capsules—and the proportions of each in relation to one another—reflect those found in wild salmon. This nature-identical blend of fatty acids likely enhances the bioavailability of our salmon oil’s omega-3s, and certainly reduces the risk of over-consumption that may exist in highly concentrated, denatured alternatives.

Fish oils: Is high-potency hazardous?
In October of 2003 I attended the Fatty Acid BioMedical Symposium in Atlantic City, and came away with a much deeper understanding of the subtleties of cellular metabolism involved in omega-3 nutrition and manufacture of fish oil supplements.

The main speaker was Dr. Patricia Kane, M.D., a leading researcher in the field of fatty acid nutrition and its effect on both preventive health and neurological disorders. Dr. Kane employs scientific blood-lipid analysis to gauge patients’ nutritional status. She sees many patients who have overdosed on high-potency omega-3 supplements: apparently another case of marketers effectively promoting a ‘more is better’ message, and consumers suffering for it. It’s vitally important to realize that omega-3 fatty acids work in concert with omega-6s to regulate inflammation and other functions in our bodies. For optimum health both molecules must be present in the correct ratio: too many of either one can be detrimental.

According to Dr. Kane, high-potency fish oils are sometimes suitable for short-term therapeutic use—but are generally unwise to consume on a regular basis. As she confirmed to me in a subsequent email, "Excessive consumption of high-potency fish oil actually suppresses the omega 6 molecule. The resulting deficiency of arachidonic acid—the omega-6 fatty acid which (ideally) comprises over 12 percent of every cell membrane—can be as detrimental as a deficiency of omega-3s."

To date, human dietary intake requirements for the various fatty acids have not been established by the U.S. Institute of Medicine. However, an expert scientific panel1 at a workshop hosted by the National Institutes of Health in 1999 recommended that adults consume 2.22 grams of alpha-linolenic acid, and a combined 0.65 grams of EPA and DHA (minimum 0.22 gm of each). People get ALA—a small percent of which the body converts to EPA and DHA—mostly from nuts, seeds, and leafy greens. The only food sources of EPA and DHA are seafood and certain algae.

What constitutes a robust but safe daily dose of omega-3s? The U.S. government hasn't decided, but as leading fatty acid researcher Artemis P. Simopoulos, MD told me in a recent email, "Many people [colleagues] feel comfortable with an upper limit of one gram of omega-3s per day." This informal estimate applies only to healthy adults. People with clotting, cardiovascular, or other serious health problemsor who are on blood-thinning drugs or herbs (e.g., ginkgo, licorice, coumadin, warfarin, aspirin)should not take omega-3 supplements without a doctor's guidance.

Nutrition and fish oils: natural vs. denatured (distilled)
As with any food, extensive processing of fish oils can degrade their nutritional value. At the conference, Dr. Kane related anecdotal reports from some researchers indicating that molecular distillation of fish oils appears to diminish their beneficial effects. While the reasons for this are not yet known, some suspect that the distillation process degrades the oil by reducing the bioavailability of beneficial components, if not removing them altogether. (Note: While we consider Dr. Kane a credible source, this information is anecdotal, and we have not yet seen any peer-reviewed documentation validating it.)

In many fish oil supplements, distillation is used to produce an oil with very high concentrations of EPA and DHA, whose levels then rise to 80 percent, versus the 20 to 30 percent found in the raw fish oil. By necessity, this concentration process sharply reduces the levels of every fatty acid except EPA and DHA—including those whose benefits remain undiscovered.

But as Nicholas Perricone, M.D. said in his number one NYT bestseller, The Perricone Prescription, "… there are probably dozens of unidentified fatty acids in salmon that play a crucial role in optimum health and deceleration of the aging process." Supporting Dr. Perricone’s hypothesis, independent laboratory analysis of our sockeye oil revealed an amazing 32 long-chain fatty acids—including omega 5s, 6s, 7s, and 9s—in addition to the omega-3s EPA and DHA.

Just as in whole sockeye salmon, omega-3 fatty acids make up a full 26 percent of our natural, non-distilled salmon oil, with each 2,000 mg serving (two capsules) offering 528 mg of combined omega-3s. And, not only do these key omega-3s comprise 60 percent of the total omega 3s in our oil, EPA and DHA are present in a 1.3 to 1 ratio, or almost exactly the 1:1 ratio recommended by most medical experts

Naturally pure—and tested to be sure
Most fish oil suppliers obtain their oils from the cheapest possible sources, including farmed salmon and small prey fish like sardines and anchovies from South America, coastal herring, and menhaden (a toothless fish considered inedible by most). This practice yields low-quality fish oil that must be distilled or otherwise processed to remove contaminants, and threatens food sources critical to subsistence fishermen, sea birds, marine mammals, and important commercial species (e.g., striped bass).

Because our oil comes only from extraordinarily pure wild sockeye salmon, we don’t need to process it to remove contaminants, which would degrade its nutritional quality. Instead, we use independent labs to test our sockeye oil, and we only encapsulate oil that meets the strictest purity standards. And, as you would expect, our Sockeye Salmon Oil capsules contain no artificial preservatives, color, dairy, starch, wheat, or yeast.

We are very proud to offer the first salmon oil supplement in the world to carry the Marine Stewardship Council Certification (www.msc.org). Like all of the fish sold by Vital Choice, our salmon oil is produced from sustainably harvested species. It's part of our passionate commitment to your health and the health of the wild salmon resource.

  1. Simopoulos AP, Leaf A, Salem N Jr. Workshop statement on the essentiality of and recommended dietary intakes for Omega-6 and Omega-3 fatty acids. Prostaglandins Leukot Essent Fatty Acids. 2000 Sep; 63(3): 119-21. (Note: The panel was co-chaired by Norman Salem, Jr., Ph.D. of the National Institute on Alcohol Abuse and Alcoholism, Alexander Leaf, M.D. from Massachusetts General Hospital, and Artemis P. Simopoulos, M.D., author of The Omega Plan.)

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Jumbo Fillets are Going, Going ... Order Now!

Our boneless, skin-on Jumbo Alaskan Sockeye Fillets are your best Vital Choice salmon value. These beautiful fillets average 1.75 lb. (30 oz.) each, and typically yield five succulent 6-ounce servings, making these Jumbo Fillets the perfect size for larger families or entertaining.

Order now, because supplies are limited! (PS: Order 9 fillets and pay only $11.26 a pound, delivered.)


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