Vital Choices

Monday, September 29, 2003 Issue 4   VOLUME 1 ISSUE 4  
In This Issue
Healthful Fish for Healthy Eyes
Fish Farms Under Fire (Again)

Publisher/Editor
Randy Hartnell
Producer
Craig Weatherby
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NEW Herbs & Spices
Certified Organic and Kosher


Customers had often asked us to expand our seasoning offerings beyond our Organic Salmon Marinade blend. We thought they had a good idea, but it took time to secure superior sources.

 

Each fresh, flavorful seasoning in our new line of 10 Organic Herbs & Spices is certified Organic and Kosher (OU), and is naturally rich in beneficial “phytoceutical” compounds.

 

And if, like many, your pantry harbors some old, faded seasonings, our Herbs and Spices Medley package—which includes our Organic Salmon Marinade blendwill upgrade your seasonings scene in one fell swoop!


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Like Your Lox Luscious?
Ours Makes Mouths Water




Vital Choice smoked salmon is far superior to the preservative-laden farmed product found in most grocery stores.  

 

After curing in natural alder wood smoke, our Smoked Sockeye Portions and silky, Cold-Smoked Sliced Nova Lox are immediately vacuum-packed and flash-frozen.  Thawed and served, they taste as though they came fresh out of the smoker.

 

"I am in love with the hot-smoked salmon. It is fabulous flaked and scrambled with eggs and onions. They give the eggs a lovely zing." — Dana Jacobi, author of 12 Best Foods Cookbook.


The World's Finest Fish Oil

We put only whole, unrefined oil from wild Alaskan sockeye salmon in our 
premium salmon oil supplements. Wild Alaskan sockeye salmon is one of the cleanest fish in the sea: a trait reflected in the purity of our unrefined sockeye oil, which is now certified by NSF: one of the best-respected independent labs in the U.S.

Because our naturally pure salmon oil does not need to be distilled, it provides the essential omega-3 fatty acids (EPA & DHA), plus 30 other natural fatty acids and astaxanthin: the potent antioxidant that gives sockeye its distinctive deep-red color.

Last, but not least, ours comes in pure fish-gelatin capsules and it is the only salmon oil supplement certified as sustainably sourced by the Marine Stewardship Council (
www.msc.org).

Why Our Albacore Tuna's A Cut Above


 

Our young, low-weight Pacific Albacore Tuna—fresh or canned—is simply superior!   


Smaller means safer: 
Vital Choice troll-caught tuna weigh just 12 lbs. or less, so they contain less mercury, and more omega-3s, than the larger troll-caught tuna touted by other “minimal mercury” vendors.


No loitering allowed: 
Our tuna are hauled in fast, bled, and flash-frozen within about two hours.  (Standard long-line-caught albacore spend 12 hours in the water.)


Better, fresher flavor, even in the can:  Unlike standard canned albacore—which is cooked twice at great cost to flavor and omega-3 content—Vital Choice tuna is cooked only once (in the can) to preserve its healthful oils and fresh flavor.

 


The Vital Choice Advantage



Click here to learn about the Vital Choice Advantage ... the many reasons why William Sears, M.D. — renowned as "America's Baby Doctor"— calls Vital Choice his favorite salmon source.


Vital Choice was founded by two longtime Alaska fishermen—Randy Hartnell and Dave Hamburg—who know where to get the highest quality fish.  And they test it periodically to ensure your safety.


 


Berries to Live For!


Vital Choice fresh-frozen organic blueberries, strawberries and red raspberries are rich in anti-aging antioxidants, and draw customer comments like this:
“OH MY GOODNESS! I cannot believe the flavor ... the taste reminds me of something from my childhood. Thanks for a great product!

 

Berries are incredibly healthful foods, and it's smart to seek out organic berries, grown without synthetic pesticides.

 

Our organic berries come in convenient one pound bags, each yielding about 3-1/2 cups. They freeze well, so you can keep plenty on hand!


Savor the "Chocolate of the Sea"


Sablefish is rarely seen in standard fish markets, but is highly prized in Japan, which corners almost the entire North American catch.

 

This buttery, flaky, white fish boasts its own rich texture and mind-blowing flavor—and even more omega-3s than wild salmon!

We also offer irresistible smoked sablefish. Boasting a rich golden color, these scrumptious, oven-ready steaks are infused with delicate alder wood smoke flavor—and cook fully from frozen in mere minutes!


Kosher Fish, Berries, Spices, Chocolate, and More

Did you know that most of our key offerings are certified Kosher?  The roster of Kosher-certified Vital Choice foods includes most of our premium canned seafood * (Tuna, Sardines, Wild Red Sockeye, and Foil-Pouch Sockeye) most of our fresh-frozen wild Alaskan Salmon* (Sockeye, Silver, King), all of our Organic Herbs & Spices and Organic Chocolates*, and all of our Organic Berries.

 

*EarthKosher, which certifies the asterisked products, strives to make more healthy foods available to Kosher consumers by providing certification to companies that meet its halakhic, health, environmental, and social standards. EarthKosher's Rabbinic Counsultant, Rabbi Zushe Yosef Blech, is considered one of the world’s leading experts. For more information on EarthKosher, click here.


Our brand new holiday catalog, which features several exciting new offerings. To receive yours, click here.

Fish Farms Under Fire (Again)
Toxins, eco-damage paint ugly picture
by Craig Weatherby

Last issue, we reported on several recent studies that found very high levels of toxic PCBs in farmed salmon. In one test of random samples from supermarkets, farmed salmon had 16 times the PCB levels in wild salmon, four times the levels in beef, and 3.4 times the levels found in other seafood.

And other damaging reports combined this summer to form a perfect storm of bad publicity for farmed salmon. Here are two pertinent ones to pass on to friends and family. (Just click the "Forward" link at the upper right on this page.)

Salmon Farms Take Twin Hits Over Eco-Damage
Maine farms lose lawsuit; Farm regulation found lax

In May of 2003, U.S District Court Judge Gene Carter ordered Maine’s biggest salmon farmers to stop polluting the seafloor with fish waste and toxic chemicals, and cease stocking their farms with European salmon—fish that have escaped to the wild and threaten the genetic integrity of wild Atlantic salmon. The salmon farms appealed Judge Carter’s ruling, but in August the First Circuit Court of Appeals affirmed Judge Carter’s strongly worded ruling—in its entirety.

A few weeks before his landmark ruling, Judge Carter found the Atlantic Salmon Company of Maine (ASM) in contempt of court for defying an earlier order to cease raising European salmon. At that time, he offered a scathing opinion of the general attitude of the defendants: "It is the court's perception that ASM.'s leadership has single-mindedly pursued a policy, in the interests of the company's economic well-being and future profitability, of frustrating the fruition of all efforts … to secure and ensure its compliance with … [the Clean Water Act].

The same day that Judge Carter issued his ruling, the World Wildlife Fund (WWF) and the Atlantic Salmon Federation (ASF) released a report documenting years of inaction by governments of seven large salmon-farming countries, including the U.S. The report said the seven governments have ignored a disturbing decline in the numbers of wild salmon, and have failed to reduce the impacts of North Atlantic salmon farming practices.

As ASF president Bill Taylor said, ''Research by governments and scientific bodies clearly states that salmon farming can and does present a risk to wild salmon, notably through the threats posed by diseases and parasites, especially sea lice." The lice eat through their flesh, weakening the wild salmon or killing them outright.

Fungicides—and More—Found in Imported Salmon

On September 14, The Oregonian newspaper reported that this year European countries had already seized dozens of tons of farmed salmon from Chile contaminated with malachite green—a fabric dye banned here as a suspected carcinogen. Malachite green has also been found in British farmed salmon, and a European Commission science panel says it poses a risk of birth defects and general harm to public health. Recently, Japanese authorities also found excessively high levels of antibiotics in Chilean salmon.

All Chilean salmon is farm-raised. It is common in American supermarkets, and increased imports will likely rise under a free trade agreement President Bush signed with Chile this month.

The FDA tests salmon for only one of the more than 30 drugs used by foreign fish farms. Nor does the FDA test for the livestock pesticide that UK authorities found in their country’s own farmed salmon in 2001. An anonymous FDA official admitted to The Oregonian that the U.S. Food and Drug Administration is overwhelmed by the challenge of testing the four billion pounds or more of seafood imported each year from more than 160 countries.

Even with the woefully inadequate testing now in place, in 2003 FDA inspectors rejected more than 200 loads of salmon from Canada, Chile, the United Kingdom and elsewhere for being dirty, decayed or infected. U.S. officials told The Oregonian they would expand testing later this year. And starting next year, stores will have to disclose the origin of imported seafood.

Sources:

  • Atlantic Salmon Federation, World Widlife Fund. "Protecting Wild Atlantic Salmon from Impacts of Salmon Aquaculture".
  • The European Commission Rapid Alert System for Food and Feed, Weekly overview of alert and information notifications - week 28, 2003.
  • Environmental Working Group. "PCBs in farmed salmon: Factory Methods, Unsound Results" 2003.
  • Milstein M. "Imported seafood goes untested," The Oregonian, September 14, 2003.


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