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Big Sockeye Sides for Big BBQs!
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Our wild Alaskan Sockeye holds special appeal for those who like their salmon extra firm and flavorful.
These sustainably harvested fish are rich in omega-3s and potent natural antioxidants ... and sockeye is a nearly unrivalled food source of vitamin D, with a whopping 1,100 IU per 6-oz serving, or nearly triple the US RDA.
Certified Kosher by EarthK and sustainable by MSC .
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Shop 3 Ways!
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Click a link below
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Call 800-608-4825
Wild Seafood
OM3s & Vitamin D
Organic Foods
Sampler Packs, Specials, Extras
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Our Utterly Unique Vitamin D!
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We are pleased to introduce a high-quality, higher-potency vitamin D supplement … one with unique attractions!
D3 is the preferred, natural form of this amazing vitamin, and ours is certified pure and potent by NSF .
Better yet, our D3 comes in a base of whole, unrefined, certified-pure, sockeye salmon oil, certified sustainable by the MSC .
Each Vitamin D3 softgel contains 45mg of omega-3s, but health authorities recommend 500mg of omega-3s per day, so it doesn't replace fish oil.
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Salmon Sausage by Vital Choice and Dr. Weil
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People seem to really love our Wild Sockeye Salmon Sausage, which comes in three succulent varieties: Savory Country Breakfast Style, Spicy Italian, and NEW Chorizo Style.
The ingredients couldn’t be simpler: just Wild Alaskan sockeye salmon, 100% organic herbs and spices, organic arrowroot, natural sea salt, and water. For tips on how to cook 'em from straight from the freezer, see our Web site.
“I just tried your new Country breakfast sausage for the first time … they are wonderful! I never thought a salmon sausage would be this good. Thanks!” — Dr. Bruce Felgenhauer
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Whole, Pure, Omega-3 Salmon Oil
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Our "whole food" Omega-3 Salmon Oil supplements contain only unrefined oil from wild Alaska Sockeye Salmon: a fish whose renowned purity is reflected in the pristine contents of our naturally colorful capsules.
Unlike standard fish oils, our naturally pure Sockeye Salmon Oil does not need to be chemically refined: a process that can damage omega-3s. Instead, our oil's purity and potency are certified by NSF.
As a result, our whole, unrefined Sockeye Salmon Oil retains all of the omega-3s (EPA & DHA), vitamin D, phospholipids, and fatty acids natural to whole Sockeye Salmon.
The rich orange hue of our Salmon Oil comes from its natural complement of astaxanthin: the super-potent antioxidant pigment that gives Sockeye their distinctive color and protects our Salmon Oil's abundant omega-3s from oxidation.
In addition, ours was the first Salmon Oil supplement certified as sustainably sourced by the Marine Stewardship Council. 
We encapsulate our Salmon Oil in pure fish gelatin, and offer special varieties for special needs:
• Smaller Softgels (500 mg) • Liquid Salmon Oil for children and folks who may have trouble swallowing our 1,000 mg softgels • Lemon-Flavored Salmon Oil for folks who experience bounce-back.

Vital Choice Salmon Oil (top left) vs. two standard fish oils
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Customer Rewards Dept.
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We've made our popular HealthWise “frequent shopper” rewards program even better!
As always, when you compile 9 qualifying orders within 12 months -- your "HealthWise Year" -- you earn a Reward Gift Certificate worth the average of those 9 orders.
Now, we've added new flexibility!
After you earn your first reward, your next HealthWise Year only begins when you next place a qualifying order. You'll earn another HealthWise reward as long as you place 9 qualifying orders within 12 months.
To learn how to enroll for free, and learn more about how HealthWise rewards program works, click HERE.

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NEW! Wild Alaskan Cod
Light, lean, fillet portions ... firm, flakey, and moist with a mild, slightly sweet flavor
We're very pleased to announce an exceptionally versatile, affordable addition to our roster of wild seafood delights!
Harvested in icy, pristine Alaskan waters, our new, premium-quality Alaskan cod appeals to many tastes and works well in many culinary contexts.
These lean, low-calorie fillet portions are firm and fully moist, with a large flake and mild, slightly sweet flavor.
The delicate flavor of our Alaska-caught Pacific cod harmonizes with a wide array of sauces and seasonings.
And you can enjoy this pure, healthful fish without worries ... strict official oversight combines with the species' natural fecundity to keep Alaska's Pacific cod fishery an abundant, certified-sustainable resource.
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About Pacific Cod
Pacific cod is closely related to Atlantic Cod (Gadus morhua), with a somewhat sweeter flavor and similarly firm, flakey texture.
Pacific cod (Gadus macrocephalus) is also known as “gray cod” or “true cod”, to differentiate it from “Ling cod” (Ophiodon elongatus) and “Black cod” (Anoplopoma fimbria; AKA Sablefish), which are not members of the cod (Gadus) family.
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Storage and serving suggestions
Keep our cod frozen until ready to use. Thaw it overnight in the refrigerator. Or, you can speed the process without harming quality by immersing the vacuum-packed portions in cold water for 20-30 minutes, until flexible.
Like all of our frozen seafood, our Alaskan cod is sushi-safe.
Alaskan Cod fillet portions can be baked, broiled, poached, steamed, sautéed, grilled, or deep-fried, and are perfect for fish soup, chowder, bouillabaise, or stew. (You can steam or poach frozen fillets without thawing them first.)
The portions are done when they flake easily under fork pressure and have just turned opaque. Because Pacific cod is very lean, DO NOT overcook it ... 7-8 minutes is usually enough, whether you are poaching or cooking the fish.
Thanks to its mild flavor, Alaskan Cod is complemented by a wide array of sauces and seasonings ... including our Organic Lemon Pepper Seasoning and our popular, versatile Organic Marinade Mix.
[PRINTER FRIENDLY VERSION]
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Delicious Deals Dept.
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Six Bonus Offers for the 4th!
Alaskan Sockeye Salmon; Rich Ventresca Tuna; Organic Dried Blueberries; Organic Herb/Spice Medley; Organic 80% Dark Hazelnut Chocolate; Organic EV Olive Oil
We wish you a happy Independence Day weekend of backyard or balcony BBQ'ing ... and enjoying the tasty results!
Look over our 6 Bonus Options, make a note of the Promo Code for your choice, and start shopping at VitalChoice.com!
When you're done, go to your Cart, enter the Code for the bonus you want, click Checkout, and proceed.
The chosen Bonus will appear in your Cart before you submit your payment information ... happy hunting!
Vital Choice Bonus Offers
Thursday, July 2 through Wednesday, July 8, 2009
#1 – Wild Alaskan Sockeye Salmon
#2 – Ventresca Tuna in EV Olive Oil
#3 – Organic Herb/Spice Medley
#4 – Organic Extra-Dark Hazelnut Chocolate
#5 – Organic Dried Blueberries
#6 – Organic Extra Virgin Olive Oil
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Free Shipping
As always, any purchase of $99 or more includes Free Shipping! |
Details just below ...
Bonus #1 - Wild Alaskan Sockeye Salmon
Four 6 oz portions (1.5 lbs. total - a $52 value) ... FREE with purchase
Add $165* or more to your cart
and use Promo Code SCKSAL709
*Total must include $70 of frozen items to ensure delivered quality.
Top-grade sockeye from small SE Alaska fisheries • Certified Kosher • Certified sustainable by MSC
Most Sockeye on the market comes from high-volume fisheries, subject to conditions that can often compromise quality. In contrast, top-grade Vital Choice Sockeye comes from small-scale, “boutique” Alaskan fisheries, and is cleaned and flash-frozen within hours of harvest to preserve its perfect, fresh-caught quality.
To learn more about this bonus item, click here.
Bonus #2 - Ventresca Tuna in EV Olive Oil
Six 3.75 oz cans (a $46 value) ... FREE with purchase
Add $150 or more to your cart
and use Promo Code VTUNA09
Dolphin safe • Easy-open top • Certified Kosher• Minimal mercury • Certified sustainable by Marine Stewardship Council .jpg?i=061009144950)
As long as Tuna boats have plied the Mediterranean, the tender belly meat of the fish
– called Ventresca in Italy – has been prized as the most succulent part.
Our superbly firm, fresh-tasting Vital Choice Albacore Tuna bears no relationship to mushy, fishy, supermarket brands. It's sustainably troll-harvested by hand in the northern mid-Pacific, then quickly cleaned and flash-frozen on board for amazing, fresh-caught ...
[Click for full story and printer friendly version]
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Contest Dept. / Pithy Poetry Division
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The Vital Choice Haiku Contest
Send us your pithy, Twitter-ish poems for fun ... and for a shot at snaring free Vital Choice fare!
Longtime readers of Vital Choices may recall our 2006 Haiku Contest.
Many had fun with it, and we’ve received regular encore requests. (You can see the winning entries and runners up by clicking here.)
The brevity of traditional haiku ─ a Japanese form of super-concise poetry ─ force you to compress thoughts, feelings, and images in ways that can yield verse of rare wit, insight, and beauty.
The classic haiku consists of three lines, with 5 syllables in the first and third lines and 7 in the second line. An anonymous 19th century haiku captures the spirit of this unique poetic form:
The lake, calm, smooth, still
A fish jumps, flips and returns
Ripples fill the lake
Our contest coincides with the sudden popularity of social networking Web site Twitter.com, whose 140-character-long messages or "tweets" often read like free-form haiku!
(You can follow us on Twitter at WildOmega to get our tweets about promotions and new products.)
In that spirit, our contest rules take some liberties with the formal strictures governing traditional haiku.
We invite you to take your own plunge into pithy poetics! Send us a haiku that captures some aspect of our wild seafood and organic foods … or the interests and values you share with Vital Choice.
We will select three winners:
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1st Prize = $200 worth of Vital Choice products
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2nd Prize = $150 worth of Vital Choice products
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3rd Prize = $100 worth of Vital Choice products
Ready to write you own haiku? These are the rules:
Vital Choice Haiku Contest Rules
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Each haiku must contain three lines and no more than 17 syllables.
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Submit entries by email to craig@vitalchoice.com. (Maximum of three haiku per contestant.)
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Include “Contest Entry” in your email subject line.
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Entries must be submitted by 12:00 midnight PST on Sunday, July 5, 2009. Prizes will be sent out by July 17, 2009.
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Entries must relate in some way to Vital Choice products or practices.
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Prizes will be awarded to the winners in the form of a gift code sent by email, and products must be ordered by December 31, 2009.
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Orders can only be placed on our Web site.
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All submitted haikus can be used in our Web site, emails, catalog, and other business and promotional contexts, with credit to the author and without any other restrictions.
[PRINTER FRIENDLY VERSION]
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Sustainability Dept.
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Blowin’ in the Wind: Why We're Aiding a Tornado-Torn Town’s Green Makeover
To offset the warming effects of our shipments, Vital Choice is funding the Greensburg, Kansas Wind Farm
by Craig Weatherby and Randy Hartnell
One year ago, we began offsetting the climate-warming carbon emissions associated with shipping our goods to Vital Choice customers.
Cattle raised for milk and meat are a major source of the potent greenhouse gas methane: See “Cows' Climate-Warming Gases Cut by Grassy Diet” to learn how raising cows on omega-3-rich grass cuts their emission of global-warming burps.
The project we supported from June 2008 through June 2009 trapped methane-rich emissions (burps) from dairy cows at Pennsylvania’s Brubaker Farm, and burned them to generate electric power.
That project has proven to be a success and has achieved economic sustainability, so the folks at Vermont’s NativeEnergy ─ who match eco-conscious companies with carbon-offsetting green energy projects ─ presented us with another exciting option.
We’re pleased to announce that, starting now, the carbon emissions generated by all shipments to Vital Choice customers will be offset by our support for the Greensburg Wind Farm being built in the tornado-torn Kansas town.
For the next 12 months, the warming effects of our shipping-related carbon emissions will be offset by helping Greensburg become a wind-powered community.
Here’s the story behind our new offset project … to learn about our environmental-protection and sustainability projects and policies, visit our Vital Green page.
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Wind wrecked Greensburg ... and is poised to power its revival.
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The green resurrection of Greensburg, Kansas
On May 4, 2007, a terrifically destructive tornado struck Greensburg, Kansas, and nearly wiped the small town off the map.
Eleven people died, 95 percent of the town was destroyed, and the survivors were left without homes, businesses, schools, and basic services. It seemed as though Greensburg was gone for good.
But in a courageous move, the resilient people of Greensburg decided to rebuild their community as a model “green” ...
[FULL STORY]
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Vital Recipes
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Roasted Pacific Cod with Olives and Lemon
Adapted from Sara Quessenberry’s recipe in Real Simple, October 2007.
Makes 4 servings
3/4 cup dry white wine (e.g., pinot grigio or chardonnay)
1/2 cup mixed olives
Zest from 1 lemon, cut into strips
1/4 cup fresh flat-leaf parsley, chopped
Heat oven to 400° F.
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Place the fish in a small roasting pan. Add enough wine (about 3/4 cup) to reach halfway up the sides of the fish. Scatter the olives and lemon zest around the fish. Drizzle with the oil and season with 1/2 teaspoon salt, 1/4 teaspoon pepper, and the red pepper or cayenne. Roast until the fish is cooked through and flakes easily with a fork, about 20 minutes.
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Remove from oven and sprinkle with the parsley. Divide the fish among individual plates and spoon the olives and wine sauce over the top.
Nutritional Information
Calories:180 (46% from fat) / Fat:20g (sat 1g) / Protein:42g / Carbohydrate:6g / Fiber:3g / Cholesterol:85mg / Sodium:1,326mg
[Click for printer-friendly version]
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Published by
Vital Choice Seafood
Copyright © 2009 Vital Choice Seafood, Inc.. All rights reserved.
Information in this newsletter is not meant to substitute for the advice provided by medical professionals, nor is it intended to diagnose, treat, cure or prevent disease.
Copyright is held by Vital Choice Seafood, to which all rights are reserved. Other than personal, non-commercial use or forwarding, no material in this newsletter may be copied, distributed, or published without the express permission of Vital Choice Seafood.
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