Relying heavily on real-life case histories, this webinar will demonstrate how forward-looking companies can nurture a dynamic R&D culture by investing in new governance structures, IT-enabled tools and process oriented techniques that accelerate the development of new products, services and even new business models. These new initiatives will be discussed in a webinar hosted by UGS that features Navi Radjou of Forrester Research and Dr. Keith Caserta of Procter & Gamble.

Learn how R&D professionals can:

• Rise to the challenge posed by today's growing worldwide innovation demand
• Transform the R&D culture to drive both technical and business innovation
• Leverage real-life case studies to understand R&D's market-focused potential

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