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ARCHIVE
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Volume 3 Issue 4
September 5, 2007
Vol. 3
Issue 4
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Volume 3 Issue 3
April 7, 2007
Vol. 3
Issue 3
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Volume 3 Issue 2
February 5, 2007
Vol. 3
Issue 2
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Volume 3 Issue 1
January 2, 2007
Vol. 3
Issue 1
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Volume 2 Issue 12
October 1, 2006
Vol. 2
Issue 12
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Volume 2 Issue 11
September 1, 2006
Vol. 2
Issue 11
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Volume 2 Issue 10
July 4, 2006
Vol. 2
Issue 10
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Volume 2 Issue 9
May 30, 2006
Vol. 2
Issue 9
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Volume 2 Issue 8
April 25, 2006
Vol. 2
Issue 8
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Volume 2 Issue 7
March 7, 2006
Vol. 2
Issue 7
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Volume 2 Issue 6
January 9, 2006
Vol. 2
Issue 6
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Volume 2 Issue 5
September 27, 2005
Vol. 2
Issue 5
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Volume 2 Issue 4
September 1, 2005
Vol. 2
Issue 4
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Volume 2 Issue 3
July 5, 2005
Vol. 2
Issue 3
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Volume 2 Issue 2
June 6, 2005
Vol. 2
Issue 2
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Volume 2 Issue 1
May 9, 2005
Vol. 2
Issue 1
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Issue 12
April 1, 2005
Vol. 1
Issue 12
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Issue 11
March 7, 2005
Vol. 1
Issue 11
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Issue 10
January 13, 2005
Vol. 1
Issue 10
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REINFORCE WIRELESS SALES PERFORMANCE THIS HOLIDAY SEASON
An excerpt from the book "New Profits in Wireless Retailing"
www.hownet.com
by Ed Legum, President - The Edmond Howard Network
Assuming that shortfalls exist in your stores, and that lost opportunities are great enough for you to take action, what can you do to influence the way things are moving? How can you stimulate movement where there is none? How will your people react? Consider this sales management plan.
1. Set your performance criteria. What do you want your people to do? How should they do it? How often should they do it? For example, should salespeople recommend accessories to every customer, or just when they have enough time? Why should they do it? Are they responsible for the results of their efforts? Are these efforts totally under their control? If yes, what are the predictable outcomes for successfully meeting their performance criteria? What are the consequences for failing to meet these criteria? Are the consequences meaningful to the individual?
Some may read the previous paragraph and think, ‘Yeah, the consequences for
[FULL STORY]
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HALF OFF HOLIDAY SALE
Get smart with SalesSmarts Retail Analysis package
www.salessmarts.com
by John Dynes - Principal, SalesSmarts
Stop guessing about your marketing and sales decisions. SalesSmarts analysis packages offer the concrete data needed to make better decisions. And, for a limited time only, you can purchase a package at a fraction of its normal cost.
Act now to gain a new perspective on your target market. Retail managers can garner insight on their neighborhoods, customers or expansion plans with our Location Demographic Analysis. B2B sales managers can help generate better sales leads through our Sales Territory upgrade
[FULL STORY]
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NOT GETTING THE RESULTS YOU NEED FROM YOUR ADVERTISING?
The 7 most important factors to improving your advertising results.
http://www.tracpointwireless.com
by TracPoint Wireless
You need to spend that hard earned co-op on a monthly basis or risk losing it. The easy way out is to spend it blindly on advertising mediums that are easy to use with a generic “carrier” template. The real measurement here is not going to be how attractive your ad looks, or whether it is well written, but whether or not it works. One of the biggest challenges dealers face is how to improve their advertising results without spending additional funds.
What can you do to make sure you a get a great response with your ads?
[FULL STORY]
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A 15 POINT PLAN TO MAKE THE MOST OUT OF YOUR TRAFFIC
An excerpt from "New Profits in Wireless Retailing"
www.hownet.com
by Ed Legum, President of the Edmond Howard Network
1. Greet each customer and introduce yourself by name. A salesperson says, ‘Hi, I’m Chris. Welcome to our store.’ Compare this to, ‘May I help you?’, ‘Can I help you?’, ‘Do you have any questions I can help you with?’ Which greeting do you feel is more likely to lead to a relationship?
2. Invite call-ins to visit the store, and give them reasons why. Ask them to ask for you by name. A salesperson says, ‘Hi, thanks for calling Wireless Town, this is Chris.’ 95% of the time you will then hear one of four questions, ‘How late are you open?’, ‘Where are you located?’, ‘Do you have [some unit model] in stock?’, and ‘How much does it cost?’ To dispense with calls quickly, many salespeople offer short answers only.
How late are you open? ‘Till 9:00.’
Where are you located? ‘Next to the Sears entrance.’
Do you have [xyz] in stock? ‘Let me check … Yes, we have it.’
[FULL STORY]
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ADVERTISING WITH DIRECT RESPONSE TOOLS
Think big and improve your response, while building your brand
http://www.tracpointwireless.com
by 800Response
We know your days are jam-packed running your retail business, managing staff, returning phone calls, reading emails - the list goes on and on. That is why we want to give you some quick answers to questions we have been asked in the past about using direct-response tools in advertising.
1. Why should I use a vanity 800 phone number as the primary direct-response tool in my advertising? There are lots of reasons! First, 45% of Americans have initiated purchases using the telephone - compared to just 37% who have initiated a purchase over the Internet. Second, unforgettable phone numbers are proven to generate 30-60% higher response rates when used in
[FULL STORY]
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EVERY MARKETING OPTION YOU COULD WANT - NEVER MORE THAN YOU NEED.
Sales tools to drive your business in these competitive times
by TracPoint Wireless
At a time when compeitition for new subscribers is at an all time high, penetration rates are approaching 80%, and Co-op Dollars no longer produce acceptable results, innovative strategies are needed for saavy retailers to survive.
In looking for marketing and advertising services for the wireless industry, it's best to choose a company that knows and understands both. With substantial experience and success in wireless-specific marketing, TracPoint Wireless is your company's single source for getting the word out and bringing customers in. Every Wireless business is different. So when you choose
[FULL STORY]
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