PLAN NOW FOR YOUR 4TH QUARTER DIRECT MAIL CAMPAIGN
How to maximize your advertising results in October, November & December
www.tracpointwireless.com
by Brad MacArthur - TracPoint Wireless
Now is the time to plan ahead for your 4th quarter & holiday season direct mail campaign. Be ready to capitalize on the most profitable quarter of the year, and understand that you will be competing with many different offers and advertisements during that time. Key components of a successful 4th Quarter Direct Mail program include:
1. Planning. Planning is key to a successful program and you will will want to allocate a portion of your co-op for Direct Mail in advance. Here are a few of the key items and time
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3 WAYS TO MAKE THE MOST OF YOUR RETAIL TRAFFIC
Part of Ed Legum's 15 Point Plan
www.hownet.com
by Ed Legum - President Edmond-Howard Network
1. Greet each customer and introduce yourself by name. A sales person says, ‘Hi, I’m Chris. Welcome to our store.’ Compare this to, ‘May I help you?’, ‘Can I help you?’, ‘Do you have any questions I can help you with?’ Which greeting do you feel is more likely to lead to a relationship? Customers have been customers much longer than typical retail salespeople have been salespeople. They have rehearsed their lines for years. They know what to say when a typical salesperson greets them with, ‘May I help you?’ The answer is, ‘No, I’m just
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EVERY MARKETING OPTION YOU COULD WANT - NEVER MORE THAN YOU NEED.
Sales tools to drive your business in these competitive times
by TracPoint Wireless
At a time when compeitition for new subscribers is at an all time high, penetration rates are approaching 80%, and Co-op Dollars no longer produce acceptable results, innovative strategies are needed for saavy retailers to survive.
In looking for marketing and advertising services for the wireless industry, it's best to choose a company that knows and understands both. With substantial experience and success in wireless-specific marketing, TracPoint Wireless is your company's single source for getting the word out and bringing customers in. Every Wireless business is different. So when you choose
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DEFINE YOUR EXPECTATIONS
Three areas to take a closer look at as 4th quarter approaches
www.hownet.com
by Ed Legum, President of the Edmond Howard Network
Define your wireless sales performance expectation. What do you want frontline salespeople to accomplish in wireless sales? How have you defined what you want them to do to achieve these goals? How does the desired selling activity compare to what they do now? Describe your model wireless selling cycle for a retail salesperson. Describe what the desired wireless store management activity should
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NEW OPTIONS NOW AVAILABLE TO TRACK YOUR RESULTS!
Cut costs and improve results at the same time.
http://www.tracpointwireless.com
by TracPoint Wireless
Simply put, if you are not tracking your advertising response rates, and monitoring how your sales people handle inbound telephone inquiries, you are setting your business up to fail. The Wireless Industry has never been more competitive, and every dollar you spend to drive new buyers to your stores must provide a return. It's a battle for every customer, and simply spending co-op dollars because you need to "spend it or lose it" is no longer an option. If you are finding it impossible to track your advertising results manually, while trying to make sure your sales people professionally handle inbound calls, read on
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WHO'S MINDING THE STORE?
Secret Shopping to improve bottom line results
www.theretailexperts.com
by Bob Fahey - Director of Business Development, New Retail Inc.
With the 4th quarter fast approaching, everyone involved in retail management is gearing up for yet another incredible selling opportunity. Are you fully prepared? Are you comfortable in answering the following question: Who’s Minding the Store?
Having spent countless hours and dollars developing a solid sales team, giving them proper training, selecting the perfect retail location, designing the space to be pleasing to the shopper, stocking your stores with the latest and greatest product mix and advertising your locations with a multi-pronged approach, you are now ready to watch it all come together like a well oiled machine. And it does…so long as the owner, district manager or store manager are standing within ear shot of the salesperson and the customer
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WHY ALL HANDSET PROTECTION PLANS ARE NOT THE SAME
The best way to boost revenues at point of sale
www.protectcell.com
Most of the major carriers offer cell phone insurance plans. Now there is a new alternative to what everyone else is doing. Protect Cell, a new program powered by Digital Leash for Wireless Retailers, offers a broader range of plan options, more flexible payment options, a bonus Lost and Found program and many dealer benefits that will help wireless retailers increase revenue and improve customer satisfaction.
More Plan Options
Protect Cell is not a “one size fits all solution.” There are three plan options for
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