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ARCHIVE
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Volume 3 Issue 2
February 5, 2007
Vol. 3
Issue 2
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Volume 3 Issue 1
January 2, 2007
Vol. 3
Issue 1
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Volume 2 Issue 12
October 1, 2006
Vol. 2
Issue 12
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Volume 2 Issue 11
September 1, 2006
Vol. 2
Issue 11
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Volume 2 Issue 10
July 4, 2006
Vol. 2
Issue 10
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Volume 2 Issue 9
May 30, 2006
Vol. 2
Issue 9
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Volume 2 Issue 8
April 25, 2006
Vol. 2
Issue 8
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Volume 2 Issue 7
March 7, 2006
Vol. 2
Issue 7
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Volume 2 Issue 6
January 9, 2006
Vol. 2
Issue 6
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Volume 2 Issue 5
September 27, 2005
Vol. 2
Issue 5
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Volume 2 Issue 4
September 1, 2005
Vol. 2
Issue 4
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Volume 2 Issue 3
July 5, 2005
Vol. 2
Issue 3
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Volume 2 Issue 2
June 6, 2005
Vol. 2
Issue 2
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Volume 2 Issue 1
May 9, 2005
Vol. 2
Issue 1
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Issue 12
April 1, 2005
Vol. 1
Issue 12
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Issue 11
March 7, 2005
Vol. 1
Issue 11
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Issue 10
January 13, 2005
Vol. 1
Issue 10
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TARGET MARKETING AROUND THE BUYING RADIUS OF YOUR STORES
Using Direct Mail to reach your prospects & customers
www.tracpointwireless.com
by Brad MacArthur - TracPoint Wireless
For wireless retailers we have found that direct mail produces, on average, 200% of the response rate and two to three times the credit approval rate of newspaper ads and other forms of media dollar for dollar. With this knowledge gained from tracking actual response rates from hundreds of different advertising campaigns, Dealers would be wise to to give serious consideration as to how every dollar of co-op advertising monies are spent.
At the same time it is becoming ever more difficult to lure new buyers into stores as the penetration rates approach 75%. Advertising to new customers now a days is very difficult to get a return on your investment. With most Wireless Retailers now sitting on very large customer bases, the time is now to also begin an ongoing customer base marketing campaign to your biggest asset...your customers. Are you sending out, professional Thankyou Letters after every new sale? Do you have a system in place to send well crafted Upgrade Letters to your existing customers before their contracts expire? If not, it's time to leverage your existing customers to drive the traffic you need.
Still why do most dealers avoid direct mail?
[FULL STORY]
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YOU DON'T KNOW WHAT YOU DON'T KNOW
www.salessmarts.com
by John Dynes - Principal, SalesSmarts
Many of us go through life blissfully unaware of important details that can make a world of difference. From our physical health and our relationships to our business practices, until some event or detail is pointed out, we are oblivious to its existence. Sounds confusing? NASA calls them the unk-unk’s (unknown unknowns), the hidden aspects of any business or operation that are not apparent until something goes wrong or right. When something goes right most of us attribute the success to something we did. However, when something goes wrong, people look for the unknowns—trying to find answers in the process or core elements of a business.
I was recently at a training seminar at CTIA and I had déjà vu from the previous year in a similar session about retail marketing. The subject was marketing to your target customers. When this subject comes up inevitably people will ask the question, who is my target market? Or, how do I
[FULL STORY]
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DESIGNING YOUR WIRELESS STORE
An excerpt from the book "New Profits in Wireless Retailing"
www.hownet.com
by Ed Legum - President, The Edmond-Howard Network
I picked a Saturday to take a mystery shopping tour of a major market to see how the stores might do business on the busiest day of the week. My goal was to hit four of the seven carriers selling service there. But I’m not going to tell you who is who. Instead, I’ll describe the situations, and let you guess.
[FULL STORY]
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SET YOUR BUSINESS UP TO BEAT THE COMPETITION
Start with the basics and track your results, while providing an exceptional customer experience
http://www.tracpointwireless.com/800-co-op.html
by TracPoint Wireless
Now that most of the carriers are creating more distance between themselves and their Dealers with rebranding efforts, it is now more critical than ever that each Dealer work diligently to build their own identity. Each Dealer must now think like a Carrier, and set themselves up to handle sales with "call, click or visit" solutions to capture new sales. Part of developing this process is creating a professional image and trackability for every customer inqiry to your business. Consider setting your business up
[FULL STORY]
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TURNING BROWSERS INTO BUYERS
www.iqmetrix.com
by Allan Pulga - iQmetrix Staff Writer
Preventing potential buyers from walking out of your store could be easier than you think. A recent study has shown that improving the little things – like inventory management, staffing, customer service, and store layout – can go a long way in delivering sales.
[FULL STORY]
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PROGRAMS TO DRIVE YOUR ROI IN 2007
Sales tools to drive your business in these competitive times
www.tracpointwireless.com
by TracPoint Wireless
At a time when compeitition for new subscribers is at an all time high, penetration rates are approaching 70%, and Co-op Dollars no longer produce acceptable results, innovative strategies are needed for saavy retailers to survive. TracPoint Wireless creates innovative sales and marketing solutions, then bundles these into proven turnkey programs which can be easily implemented by the Wireless
[FULL STORY]
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