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ARCHIVE
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Volume 3 Issue 1
January 2, 2007
Vol. 3
Issue 1
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Volume 2 Issue 12
October 1, 2006
Vol. 2
Issue 12
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Volume 2 Issue 11
September 1, 2006
Vol. 2
Issue 11
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Volume 2 Issue 10
July 4, 2006
Vol. 2
Issue 10
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Volume 2 Issue 9
May 30, 2006
Vol. 2
Issue 9
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Volume 2 Issue 8
April 25, 2006
Vol. 2
Issue 8
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Volume 2 Issue 7
March 7, 2006
Vol. 2
Issue 7
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Volume 2 Issue 6
January 9, 2006
Vol. 2
Issue 6
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Volume 2 Issue 5
September 27, 2005
Vol. 2
Issue 5
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Volume 2 Issue 4
September 1, 2005
Vol. 2
Issue 4
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Volume 2 Issue 3
July 5, 2005
Vol. 2
Issue 3
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Volume 2 Issue 2
June 6, 2005
Vol. 2
Issue 2
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Volume 2 Issue 1
May 9, 2005
Vol. 2
Issue 1
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Issue 12
April 1, 2005
Vol. 1
Issue 12
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Issue 11
March 7, 2005
Vol. 1
Issue 11
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Issue 10
January 13, 2005
Vol. 1
Issue 10
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GETTING THEM IN
Know Your Competition - An excerpt from Ed Legum's new book "New Profits in Wireless Retailing"
www.hownet.com
by Ed Legum, President of The Edmond-Howard Network
Know your competition. What is your strategy for driving sales of wireless products and services through your stores? It may help to first see what your competitors are doing. Businesses that understand marketing understand this: one objective of marketing is to set yourself apart from your competition. If you agree, then it follows that good wireless retailers give their potential customers compelling reasons why they should buy from them instead of their competitors.
To start you may want to consider these questions:
[FULL STORY]
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OFFER TO RUN CREDIT APPROVAL ON EVERY PERSON THAT CALLS IN FROM YOUR ADS
A great way to increase sales & build your Wireless User Database
www.tracpointwireless.com
by Brad MacArthur
Offer to run credit on every person that calls in from your ads. How many more people can you get to come into to your store if they know they’re already approved and their order is ready and waiting?
Did you know that over 90% of the people who respond to your ads are never invited to the store by your sales people? They are also given no reason to come in. Industry surveys show that consumers responding to wireless advertisements will call in, ask a few questions about the promotional offer, the handset and rate plan, then thank the sales person and hang up. The typical sales person follows along with customer and let’s them go with out getting any information!! The sales person then hopes that somehow, some way, that very same customer will show up and buy a phone from them. What are the chances?
[FULL STORY]
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NEVER SAY "WILL THAT BE ALL?"
How to increase your profits with accessory sales
www.hownet.com
by Ed Legum - President of the Edmond-Howard Network
Never say, ‘Will that be all?’ Sometimes I wish I owned a chain of convenience stores.... like Quickie Marts or 7-11s. Everday they get a gazillion customers in their door to pay for gas, buy soft drinks, chips, or the newspapers. But what do their customers usually hear at the point of sale at the convenience stores? ‘Will that be all?’ And what do their customers say most of the time? ‘Yep. That’s it.’ I might recommend to these stores
[FULL STORY]
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RADIO ADVERTISING STUDY CONFIRMS VANITY 800 NUMBER OUTPERFORMS GENERIC TOLL FREE NUMBER BY 58%
http://www.tracpointwireless.com/800-CO-OP.html
by 800Response
Radio is one of the most popular forms of media today with over 13,800 radio stations reaching 94% of the U.S. population every week. And, according to a recent study, Tollfree Numbers in Radio Advertising, listeners are more likely to respond to a radio ad that lists a vanity 800 phone number (e.g. 800-NEW-CELL) than an ad with a numeric tollfree number. Creative Broadcast Concepts, Inc. and Grieger's Chrysler Dodge Jeep joined 800response to test
[FULL STORY]
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CUSTOMER CARE: THE BEST WAY TO BOOST PROFITS THIS YEAR
http://newsletter.iqmetrix.com/
by Allan Pulga - iQMetrix
Based on trend predictions for 2007 and the hundreds of articles I read throughout 2006, the best advice I can give cellular retailers to increase their sales revenue is simple: Take care of your customers.
Fact is, consumers have so many options when shopping for a cellphone, accessories or service: countless handsets, an array plans and several carriers. Because the U.S. market is essentially saturated, competition for the remaining buyers is stiff and as a result, pricing and product/plan/carrier offerings are the same from one cellular retailer to the next. What’s to draw a potential customer to your store instead of somebody else’s?
[FULL STORY]
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PROGRAMS TO DRIVE YOUR ROI IN 2007
Sales tools to drive your business in these competitive times
www.tracpointwireless.com
by TracPoint Wireless
At a time when compeitition for new subscribers is at an all time high, penetration rates are approaching 70%, and Co-op Dollars no longer produce acceptable results, innovative strategies are needed for saavy retailers to survive. TracPoint Wireless creates innovative sales and marketing solutions, then bundles these into proven turnkey programs which can be easily implemented by the Wireless
[FULL STORY]
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