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ARCHIVE
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Volume 2 Issue 11
September 1, 2006
Vol. 2
Issue 11
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Volume 2 Issue 10
July 4, 2006
Vol. 2
Issue 10
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Volume 2 Issue 9
May 30, 2006
Vol. 2
Issue 9
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Volume 2 Issue 8
April 25, 2006
Vol. 2
Issue 8
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Volume 2 Issue 7
March 7, 2006
Vol. 2
Issue 7
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Volume 2 Issue 6
January 9, 2006
Vol. 2
Issue 6
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Volume 2 Issue 5
September 27, 2005
Vol. 2
Issue 5
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Volume 2 Issue 4
September 1, 2005
Vol. 2
Issue 4
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Volume 2 Issue 3
July 5, 2005
Vol. 2
Issue 3
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Volume 2 Issue 2
June 6, 2005
Vol. 2
Issue 2
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Volume 2 Issue 1
May 9, 2005
Vol. 2
Issue 1
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Issue 12
April 1, 2005
Vol. 1
Issue 12
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Issue 11
March 7, 2005
Vol. 1
Issue 11
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Issue 10
January 13, 2005
Vol. 1
Issue 10
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SPICE UP YOUR Q4 ADS WITH PROMOTIONAL ITEMS
Utilizing incentives marketing to stimulate sales and manage your customer life cycle.
http://www.tracpointwireless.com
by Philip Adler - President Mpell Solutions
As you know, when companies want to sell products or services they often use incentives, or ‘gift with purchase’ programs as motivators. They can be in the form of merchandise like a Free Portable DVD Player, iPods, Gift Cards or travel opportunities for as little as $8 each. It’s the "carrot and stick" theory refined over years of trial and error, by legions of smart marketers and savvy merchandisers - all to improve the success of their sales programs. It works because people can often be persuaded to change loyalties and behavior, or act when given a good enough reason to do so
 
[FULL STORY]
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NAME, ADDRESS AND DEMOGRAPHICS NOW AVAILABLE ON EVERY INBOUND CALL!
Valuable information your sales people will never collect
http://www.tracpointwireless.com
by Laura Noonan - Vice President of Marketing 800Response
Wish you had a mailing list of your callers looking to activate wireless service, purchase accessories or upgrade their accounts? How about data on callers’ average household income and home value? Imagine if you could know exactly who is reponding to your ads......even when your sales staff don't capture the caller's info!
[FULL STORY]
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TELL YOUR CUSTOMERS WHAT'S ON SALE, OR WHAT'S SPECIAL
Drive more traffic and make the most of your merchandising efforts
www.hownet.com
by Ed Legum - President, The Edmond-Howard Network
Walk into any store and ask yourself, ‘What’s on sale?’ See anything? If not, management has failed to stimulate the traffic flow. Ask yourself, ‘What’s special?’ See anything? If not, management has failed to excite customers.
Now do the same with your store. Stand outside the front of your store and look at the entrance. What is the sell-story? Have you flagged customers with an incentive that says, ‘Inside there is something exciting happening.’? Step inside the front door. Take a pen and paper in hand, and capture exactly what you see. Take pictures of every inch of your store. Create an electronic or physical photo album that walks you through your displays and signage. What’s exciting? What’s new? What’s different? Why should customers stop and look? Why should they buy now? If your displays would stop a parade and make people look
[FULL STORY]
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5 GREAT WAYS TO INCREASE YOUR ACCESSORY SALES & PROFITS
Make the most out of your accessory sales this holiday season
by Andrew Pierce CEO - Flagship Retail Services
As the holiday season rapidly approaches, there is no better time to implement some proven ideas that will increase your accessory sales and your bottom line. Whether you currently subscribe to some of these theories or not, all have a proven history of adding to the bottom line and can be easily integrated into your
[FULL STORY]
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IT'S NOT TOO EARLY
Prepare for the most profitable quarter of the year
www.hownet.com
by Ed Legum, President of the Edmond-Howard Network
Now’s the time to think and plan for the best six weeks of the year. This year, like every other year, retailers look forward to the Holiday selling season with mixed emotions. Great expectations mix with uncertainty; excitement mixes with apprehension. And for good reason.
According to the NRMA (National Retail Merchants Association), in the months of November and December retailers generate 33% of their yearly net sales, 33% of their yearly gross profits, and over 50% of their yearly net profits. During this period salespeople and managers earn over 70% of their yearly commissions.
[FULL STORY]
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WHERE ARE THE SALES GOING?
3 quick ways to improve your ROI
www.tracpointwireless.com
by TracPoint Wireless
Which ads work best? How can we increase sales in this fiercely competitive industry? The opportunity for new subscribers is shrinking by the day, so how do you get your share? Most carriers and Dealers we speak to agree…..this is a major problem that needs to be addressed…..but what can you do about it?
[FULL STORY]
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SAVVY PROGRAMS TO HELP YOU INCREASE YOUR SALES
Sales tools to drive your business in these competitive times
www.tracpointwireless.com
by TracPoint Wireless
At a time when compeitition for new subscribers is at an all time high, penetration rates are approaching 70%, and Co-op Dollars no longer produce acceptable results, innovative strategies are needed for saavy retailers to survive. TracPoint Wireless creates innovative sales and marketing solutions, then bundles these into proven turnkey programs which can be easily implemented by the Wireless
[FULL STORY]
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