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ARCHIVE
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Volume 2 Issue 10
July 4, 2006
Vol. 2
Issue 10
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Volume 2 Issue 9
May 30, 2006
Vol. 2
Issue 9
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Volume 2 Issue 8
April 25, 2006
Vol. 2
Issue 8
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Volume 2 Issue 7
March 7, 2006
Vol. 2
Issue 7
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Volume 2 Issue 6
January 9, 2006
Vol. 2
Issue 6
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Volume 2 Issue 5
September 27, 2005
Vol. 2
Issue 5
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Volume 2 Issue 4
September 1, 2005
Vol. 2
Issue 4
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Volume 2 Issue 3
July 5, 2005
Vol. 2
Issue 3
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Volume 2 Issue 2
June 6, 2005
Vol. 2
Issue 2
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Volume 2 Issue 1
May 9, 2005
Vol. 2
Issue 1
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Issue 12
April 1, 2005
Vol. 1
Issue 12
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Issue 11
March 7, 2005
Vol. 1
Issue 11
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Issue 10
January 13, 2005
Vol. 1
Issue 10
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TRACPOINT WIRELESS LAUNCHES CUSTOMER CARD LOYALTY PROGRAM
A great way to drive your existing customers back to your stores
www.tracpointwireless.com
by TracPoint Wireless
Have you started thinking about how you are going to drive traffice to your stores during the Holiday season and beyond? Are you struggling to find that silver advertising bullet? Wondering why your co-op advertising dollars don’t seem to be generating results? Think about this; Penetration rates are approaching 75% - most people already have a phone. Competition for new subscribers is at an all time high – customers can buy a phone just about anywhere these days. What makes you and your business different? Why will people buy from you? How do you keep your existing customers coming back to you for repeat purchases?
The timing could'nt be better with 4th quarter rapidly approaching. Putting a loyalty card in your customer's hands before the shopping season will drive them to your stores for those Holiday purchases.
[FULL STORY]
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PLAN NOW FOR YOUR 4TH QUARTER DIRECT MAIL CAMPAIGN
How to maximize your advertising results inOctober, November & December
www.tracpointwireless.com
by Brad MacArthur - TracPoint Wireless
Now is the time to plan ahead for your holiday season direct mail campaign. Be ready to capitalize on the most profitable quarter of the year, and understand that you will be competing with many different offers and advertisements during that time. Key components of a successful 4th Quarter Direct Mail program include:
1. Planning. Planning is key to a successful program and you will will want to allocate a portion of your co-op for Direct Mail in advance. Here are a few of the key items and time frames:
September
*Budget. Allocate co-op dollars to your Direct Mail program
*Select a Direct Mail company that is best to assist you in building the campaign
October
*Identify your Holiday promotional offier
*Identify the target audience around the buying radius of your
[FULL STORY]
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A 15 POINT PLAN TO MAKE THE MOST OUT OF YOUR TRAFFIC
An excerpt from "New Profits in Wireless Retailing"
www.hownet.com
by Ed Legum, President of the Edmond Howard Network
1. Greet each customer and introduce yourself by name. A salesperson says, ‘Hi, I’m Chris. Welcome to our store.’ Compare this to, ‘May I help you?’, ‘Can I help you?’, ‘Do you have any questions I can help you with?’ Which greeting do you feel is more likely to lead to a relationship?
2. Invite call-ins to visit the store, and give them reasons why. Ask them to ask for you by name. A salesperson says, ‘Hi, thanks for calling Wireless Town, this is Chris.’ 95% of the time you will then hear one of four questions, ‘How late are you open?’, ‘Where are you located?’, ‘Do you have [some unit model] in stock?’, and ‘How much does it cost?’ To dispense with calls quickly, many salespeople offer short answers only.
How late are you open? ‘Till 9:00.’
Where are you located? ‘Next to the Sears entrance.’
Do you have [xyz] in stock? ‘Let me check … Yes, we have it.’
[FULL STORY]
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NOT GETTING THE RESULTS YOU NEED FROM YOUR ADVERTISING?
The 7 most important factors to improving your advertising results.
http://www.tracpointwireless.com
by TracPoint Wireless
You need to spend that hard earned co-op on a monthly basis or risk losing it. The easy way out is to spend it blindly on advertising mediums that are easy to use with a generic “carrier” template. The real measurement here is not going to be how attractive your ad looks, or whether it is well written, but whether or not it works. One of the biggest challenges dealers face is how to improve their advertising results without spending additional funds.
What can you do to make sure you a get a great response with your ads?
[FULL STORY]
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MAKE MORE MONEY IN WIRELESS
Part 1
http://www.flagshipservicesllc.com/
by Andrew Pierce, CEO of Flagship Retail Services, LLC
How do I stay in business for the next year? The next quarter? The next month!!
That is the common question echoed by wireless dealers nationwide, and the response from industry experts is that only the best agents will prosper.
To be profitable in wireless you need to stand out. Stand out for the customers, stand out for the carriers, and stand out against the competition! This all starts with your image. The statistics below will reinforce this
[FULL STORY]
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SAVVY PROGRAMS TO HELP YOU INCREASE YOUR SALES
Sales tools to drive your business in these competitive times
www.tracpointwireless.com
by TracPoint Wireless
At a time when compeitition for new subscribers is at an all time high, penetration rates are approaching 70%, and Co-op Dollars no longer produce acceptable results, innovative strategies are needed for saavy retailers to survive. TracPoint Wireless creates innovative sales and marketing solutions, then bundles these into proven turnkey programs which can be easily implemented by the Wireless
[FULL STORY]
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REPETATIVE TARGETED ADVERTISING ON A SHOESTRING
MinuteGuard banner advertising reaches highly targeted prospects
www.tracpointwireless.com/Minuteguard.ht...
by Mark Landgren
Consider this. You can give away MinuteGuard to all your customers and prospects who may be under contract with a competing carrier. You continue to advertise to these prospects until their contract expires and help them reduce overage at the same time. A very stealthy way to reach highly targeted prospects. It is no surprise that repetition in advertising is a key factor to acceptable ROI. With theMinuteGuard advertising tool, your customers are reminded of your presence on a daily basis. What better way to build customer loyalty than to advertise to your prospects & current customers while providing a valuable
[FULL STORY]
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