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ARCHIVE
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Volume 2 Issue 9
May 30, 2006
Vol. 2
Issue 9
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Volume 2 Issue 8
April 25, 2006
Vol. 2
Issue 8
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Volume 2 Issue 7
March 7, 2006
Vol. 2
Issue 7
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Volume 2 Issue 6
January 9, 2006
Vol. 2
Issue 6
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Volume 2 Issue 5
September 27, 2005
Vol. 2
Issue 5
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Volume 2 Issue 4
September 1, 2005
Vol. 2
Issue 4
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Volume 2 Issue 3
July 5, 2005
Vol. 2
Issue 3
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Volume 2 Issue 2
June 6, 2005
Vol. 2
Issue 2
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Volume 2 Issue 1
May 9, 2005
Vol. 2
Issue 1
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Issue 12
April 1, 2005
Vol. 1
Issue 12
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Issue 11
March 7, 2005
Vol. 1
Issue 11
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Issue 10
January 13, 2005
Vol. 1
Issue 10
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A CREATIVE WAY TO KEEP YOUR CUSTOMERS COMING BACK
TracPoint Wireless Launches Customer Loyalty Card program for Wireless Retailers
www.tracpointwireless.com
by TracPoint Wireless
Are you struggling to find that silver advertising bullet? Wondering why your co-op advertising dollars don’t seem to be generating results? Think about this. Penetration rates are approaching 75% - most people already have a phone. Competition for new subscribers is at an all time high – customers can buy a phone just about anywhere these days. What makes you and your business different? Why will people buy from you? How do you keep your existing customers coming back to you?
We see a major shift coming in the next few years in the way businesses advertise and look to lure new subscribers. Savvy retailers have implemented
[FULL STORY]
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REINFORCE WIRELESS SALES PERFORMANCE
An excerpt from the book "New Profits in Wireless Retailing"
www.hownet.com
by Ed Legum, President - The Edmond Howard Network
Assuming that shortfalls exist in your stores, and that lost opportunities are great enough for you to take action, what can you do to influence the way things are moving? How can you stimulate movement where there is none? How will your people react? Consider this sales management plan.
1. Set your performance criteria. What do you want your people to do? How should they do it? How often should they do it? For example, should salespeople recommend accessories to every customer, or just when they have enough time? Why should they do it? Are they responsible for the results of their efforts? Are these efforts totally under their control? If yes, what are the predictable outcomes for successfully meeting their performance criteria? What are the consequences for failing to meet these criteria? Are the consequences meaningful to the individual?
Some may read the previous paragraph and think, ‘Yeah, the consequences for
[FULL STORY]
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PARADIGM SHIFT . . . RECOMMENDING FAMILY PLANS NOT ALWAYS BEST DEAL FOR CONSUMERS OR YOUR COMISSIONS
Rateplan.com provide Family Rate Plan comparison & analysis for Wireless Retailers
www.rateplan.com
by Mark Landgren - Vice President, TracPoint Wireless
RatePlan.com and MinuteGuard are pleased to announce the launch of two significant enhancements to the RatePlan.com tool and MinuteGuard service. RatePlan.com now offers retailers the ability to compare Family Plans as part of its rate plan analysis tool. MinuteGuard now tracks text messaging in addition to its minute monitoring feature. Two key features that help Wireless Retailers provide an exceptional service to their customers.
[FULL STORY]
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FOCUS MANAGERS ON GROWING SALES AND GROSS PROFIT
www.hownet.com
by Ed Legum - President, The Edmond-Howard Network
In 1974 the top Radio Shack store manager made a bonus of nearly $150,000 – for running one store for one year. That was real money back then. I asked him what the secret was of his success. He said, ‘I get to the store everyday at 6:00. From 6:00 to 10:00 I do the paperwork, clean the store, count stock, order inventory, and train my people. From the time the store opens until it closes, we sell.
[FULL STORY]
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800 CO-OP RESPONSE NOW AVAILABLE IN CANADA!
Wireless Retailers in Canada can now track their advertising results
http://www.tracpointwireless.com/800-co-...
by TracPoint Wireless
Effective July 1'st the entire inventory of Wireless 800 numbers is now available for Wireless Retailers in Canada. The service which is customized to provide Retailers with a pure easy to remember 800 number, tracks all call from advertising, automatically routes callers to the closest store, and digitally records every phone call for review. A very powerful service that helps Retailers maximize thier co-op advertising and get smarter every month.
[FULL STORY]
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INNOVATIVE PROGRAMS TO HELP YOU INCREASE YOUR SALES
Sales tools to drive your business in these competitive times
www.tracpointwireless.com
by TracPoint Wireless
At a time when compeitition for new subscribers is at an all time high, penetration rates are approaching 70%, and Co-op Dollars no longer produce acceptable results, innovative strategies are needed for saavy retailers to survive. TracPoint Wireless creates innovative sales and marketing solutions, then bundles these into proven turnkey programs which can be easily implemented by the Wireless
[FULL STORY]
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