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ARCHIVE
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Volume 2 Issue 8
April 25, 2006
Vol. 2
Issue 8
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Volume 2 Issue 7
March 7, 2006
Vol. 2
Issue 7
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Volume 2 Issue 6
January 9, 2006
Vol. 2
Issue 6
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Volume 2 Issue 5
September 27, 2005
Vol. 2
Issue 5
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Volume 2 Issue 4
September 1, 2005
Vol. 2
Issue 4
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Volume 2 Issue 3
July 5, 2005
Vol. 2
Issue 3
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Volume 2 Issue 2
June 6, 2005
Vol. 2
Issue 2
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Volume 2 Issue 1
May 9, 2005
Vol. 2
Issue 1
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Issue 12
April 1, 2005
Vol. 1
Issue 12
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Issue 11
March 7, 2005
Vol. 1
Issue 11
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Issue 10
January 13, 2005
Vol. 1
Issue 10
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Issue 9
December 9, 2004
Vol. 1
Issue 9
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Issue 8
October 7, 2004
Vol. 1
Issue 8
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Issue 7
September 2, 2004
Vol. 1
Issue 7
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Issue 6
August 6, 2004
Vol. 1
Issue 6
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Issue 5
July 14, 2004
Vol. 1
Issue 5
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Issue 4
June 6, 2004
Vol. 1
Issue 4
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Issue 3
May 13, 2004
Vol. 1
Issue 3
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Issue 2
April 14, 2004
Vol. 1
Issue 2
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Issue 1
March 1, 2004
Vol. 1
Issue 1
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CREATING RESIDUAL INCOME FOR B2B DEALERS
Sell MinuteGuard to your customers and earn on ongoing residual stream
http://www.rateplan.com/minuteguard.asp
by Mark Landgren Vice President - TracPoint Wireless
This month’s article on creating residual income for B2B dealers is one in a series of articles that TracPoint is presenting to highlight the many opportunities available to wireless retailers that subscribe to RatePlan.com and MinuteGuard. Last month’s article addressed how the inclusion of RatePlan.com into a formalized sales program would greatly enhance a sales team’s revenue producing activity. This month’s article, on the other hand, demonstrates the money saving features of MinuteGuard for small and medium sized businesses, and how Dealers earn an ongoing revenue stream by providing this beneficial service
[FULL STORY]
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3 WAYS TO MAKE THE MOST OF YOUR RETAIL TRAFFIC
Part of Ed Legum's 15 Point Plan
www.hownet.com
by Ed Legum - President Edmond-Howard Network
1. Greet each customer and introduce yourself by name. A sales person says, ‘Hi, I’m Chris. Welcome to our store.’ Compare this to, ‘May I help you?’, ‘Can I help you?’, ‘Do you have any questions I can help you with?’ Which greeting do you feel is more likely to lead to a relationship? Customers have been customers much longer than typical retail salespeople have been salespeople. They have rehearsed their lines for years. They know what to say when a typical salesperson greets them with, ‘May I help you?’ The answer is, ‘No, I’m just
[FULL STORY]
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OFFER TO RUN CREDIT APPROVAL ON EVERY PERSON THAT CALLS IN FROM YOUR ADS
A great way to increase sales & build your Wireless User Database
www.tracpointwireless.com
by Brad MacArthur
Offer to run credit on every person that calls in from your ads. How many more people can you get to come into to your store if they know they’re already approved and their order is ready and waiting?
Did you know that over 90% of the people who respond to your ads are never invited to the store by your sales people? They are also given no reason to come in. Industry surveys show that consumers responding to wireless advertisements will call in, ask a few questions about the promotional offer, the handset and rate plan, then thank the sales person and hang up. The typical sales person follows along with customer and let’s them go with out getting any information!! The sales person then hopes that somehow, some way, that very same customer will show up and buy a phone from them. What are the chances?
[FULL STORY]
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FIRST IMPRESSIONS ARE EVERYTHING
Branding your store to increase sales
www.kioskousa.com
by Andrew Pierce - Director of Sales, Kiosko USA
First impressions are everything, and you have two opportunities to capture a great first impression with your retail store.
The first is the outside appearance of your store. Exterior Store branding is essential to bringing extra visibility to the store front, attracting more people to go inside and spend money. Modern, well lit signage gives a non-carrier store visibility raising it to a carrier store level and giving it an edge over its competition. A store should
[FULL STORY]
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DEFINE YOUR EXPECTATIONS
Three areas to take a closer look at
www.hownet.com
by Ed Legum, President of the Edmond Howard Network
Define your wireless sales performance expectation. What do you want frontline salespeople to accomplish in wireless sales? How have you defined what you want them to do to achieve these goals? How does the desired selling activity compare to what they do now? Describe your model wireless selling cycle for a retail salesperson. Describe what the desired wireless store management activity should
[FULL STORY]
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INNOVATIVE PROGRAMS TO HELP YOU INCREASE YOUR SALES
Sales tools to drive your business in these competitive times
www.tracpointwireless.com
by TracPoint Wireless
At a time when compeitition for new subscribers is at an all time high, penetration rates are approaching 70%, and Co-op Dollars no longer produce acceptable results, innovative strategies are needed for saavy retailers to survive. TracPoint Wireless creates innovative sales and marketing solutions, then bundles these into proven turnkey programs which can be easily implemented by the Wireless
[FULL STORY]
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ALLOW YOUR BUSINESS TO COMPETE WITH THE BIG BOYS
http://www.tracpointwireless.com/800-co-...
by TracPoint Wireless
A Custom 800 number can make it happen!
When it comes to boosting your bottom line and keeping you top-of-mind with customers, nothing pays off quite like a Custom 800 number. We’ve said it before, but it bears repeating: Companies that use unforgettable Custom 800 numbers in their advertising and marketing materials increase response by as much as 30%. And that’s just the start of the benefits you’ll enjoy when you utilize 800 Co-op Response
[FULL STORY]
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