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ARCHIVE
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Volume 2 Issue 7
March 7, 2006
Vol. 2
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Volume 2 Issue 6
January 9, 2006
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Volume 2 Issue 5
September 27, 2005
Vol. 2
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Volume 2 Issue 4
September 1, 2005
Vol. 2
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Volume 2 Issue 3
July 5, 2005
Vol. 2
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Volume 2 Issue 2
June 6, 2005
Vol. 2
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Volume 2 Issue 1
May 9, 2005
Vol. 2
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Issue 12
April 1, 2005
Vol. 1
Issue 12
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Issue 11
March 7, 2005
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Issue 11
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Issue 10
January 13, 2005
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Issue 9
December 9, 2004
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Issue 8
October 7, 2004
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Issue 7
September 2, 2004
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Issue 6
August 6, 2004
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Issue 5
July 14, 2004
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Issue 4
June 6, 2004
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Issue 3
May 13, 2004
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Issue 2
April 14, 2004
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Issue 1
March 1, 2004
Vol. 1
Issue 1
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HOW TO GET YOUR SALES STAFF TO ENGAGE IN REVENUE PRODUCING ACTIVITY
A program that let's your sales people speak to everyone
www.tracpointwireless.com
by Mark Landgren Vice President - TracPoint Wireless
Last month TracPoint announced the launch of its revolutionary rate plan analysis tool (RatePlan.com) along with the cell management tool MinuteGuard. The two programs provide wireless dealers with the tools to assist customers in choosing the right rate plan as well as a proactive monitoring service to keep customers on the right rate plan. In order to better illustrate the benefits of RatePlan.com and MinuteGuard, TracPoint will present a series of articles over the next several newsletter issues that highlight the key components of these two programs. This article will focus on a dilemma faced by most wireless dealers today: How do you engage your sales personnel in Revenue Producing Activity (RPA) rather than Non-Revenue Producing Activity (NRPA)?
Sales are not what they used to be. There is no longer a steady flow of new customers coming into your stores
[FULL STORY]
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INCREASE YOUR DOLLAR PER CUSTOMER
An excerpt from the book "New Profits in Wireless Retailing"
www.hownet.com
by Ed Legum - President of the Edmond-Howard Network
Carriers offer from 10 to 30 plans. The popular plans with bundled minutes are usually in the $39.95 to $49.95 range. When your salespeople know your offers and what your competition offers, you gain a serious advantage. When they also understand your offers well enough to show how a recommended plan might best fit the needs of your customers, you will win more business
[FULL STORY]
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TARGET MARKETING AROUND THE BUYING RADIUS OF YOUR STORES
Using Direct Mail to reach the right audience
www.tracpointwireless.com
by Brad MacArthur - TracPoint Wireless
For wireless retailers we have found that direct mail produces, on average, 200% of the response rate and two to three times the credit approval rate of newspaper ads and other forms of media dollar for dollar. With this knowledge gained from tracking actual response rates from hundreds of different advertising campaigns, Dealers would be wise to to give serious consideration as to how every dollar of co-op advertising monies are spent.
Still why do most dealers avoid direct mail? Perhaps they want to avoid the time and effort it takes to (a) find and buy the right list, (b) write and design an attention getting, hard-working mailing piece, (c) print the job, (d) determine postage costs, and
[FULL STORY]
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SPRING, THE TIME TO PLANT THE SEEDS OF SUCCESS
The best time to identify great retail locations
www.kioskousa.com
by Andrew Pierce, Director of Sales Kiosko USA
With the arrival of Spring and the beginning of the second quarter, the time is now to plant the seeds of future success. How? It’s all about adding new revenue opportunities with new locations. And this time of year, it’s all about the supply and demand in retail.
[FULL STORY]
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DESIGNING YOUR WIRELESS STORE
An excerpt from the book "New Profits in Wireless Retailing"
www.hownet.com
by Ed Legum - President, The Edmond-Howard Network
I picked a Saturday to take a mystery shopping tour of a major market to see how the stores might do business on the busiest day of the week. My goal was to hit four of the seven carriers selling service there. But I’m not going to tell you who is who. Instead, I’ll describe the situations, and let you guess.
[FULL STORY]
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INNOVATIVE PROGRAMS TO HELP YOU INCREASE YOUR SALES
Sales tools to drive your business in these competitive times
www.tracpointwireless.com
by TracPoint Wireless
At a time when compeitition for new subscribers is at an all time high, penetration rates are approaching 70%, and Co-op Dollars no longer produce acceptable results, innovative strategies are needed for saavy retailers to survive. TracPoint Wireless creates innovative sales and marketing solutions, then bundles these into proven turnkey programs which can be easily implemented by the Wireless
[FULL STORY]
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