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ARCHIVE
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Volume 2
May 9, 2005
Vol. 2
Issue 1
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Issue 12
April 1, 2005
Vol. 1
Issue 12
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Issue 11
March 7, 2005
Vol. 1
Issue 11
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Issue 10
January 13, 2005
Vol. 1
Issue 10
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Issue 9
December 9, 2004
Vol. 1
Issue 9
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Issue 8
October 7, 2004
Vol. 1
Issue 8
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Issue 7
September 2, 2004
Vol. 1
Issue 7
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Issue 6
August 6, 2004
Vol. 1
Issue 6
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Issue 5
July 14, 2004
Vol. 1
Issue 5
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Issue 4
June 6, 2004
Vol. 1
Issue 4
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Issue 3
May 13, 2004
Vol. 1
Issue 3
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Issue 2
April 14, 2004
Vol. 1
Issue 2
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Issue 1
March 1, 2004
Vol. 1
Issue 1
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TURN-KEY SALES & MARKETING PROGRAMS FOR WIRELESS RETAILERS
Increasing Sales with Innovative Programs
www.tracpointwireless.com
Welcome to the Tracpoint Wireless FasTrac News letter. This free monthly publication is focused on one area- increasing your sales. TracPoint Wireless Inc. identifies revenue solutions for the Wireless Dealer Market. The company creates sales and marketing solutions, then
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OFFER TO RUN CREDIT APPROVAL ON EVERY PERSON THAT CALLS IN FROM YOUR ADS
A great way to increase sales & build your Wireless User Database
www.tracpointwireless.com
by Brad MacArthur
Offer to run credit on every person that calls in from your ads. How many more people can you get to come into to you store if they know they’re already approved and their order is ready and waiting?
Did you know that over 90% of the people who respond to your ads are never invited to the store by your sales people? They are also given no reason to come in. Industry surveys show that consumers responding to wireless advertisements will call in, ask a few questions about the promotional offer, the handset and rate plan, then thank the sales person and hang up. The typical sales person follows along with customer and let’s them go with out getting any information!! The sales person then hopes that somehow, some way, that very same customer will show up and buy a phone from them. What are the chances?
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SPICE UP YOUR ADS WITH PROMOTIONAL ITEMS
Utilizing incentives marketing to stimulate sales and manage your customer life cycle.
http://www.tracpointwireless.com/promoti...
by Philip Adler - President Mpell Solutions
As you know, when companies want to sell products or services they often use incentives, or ‘gift with purchase’ programs as motivators. They can be in the form of merchandise like a Free DVD Player or MP3, cash or travel opportunities. It’s the "carrot and stick" theory refined over years of trial and error, by legions of smart marketers and savvy merchandisers - all to improve the success of their sales programs. It works because people can often be persuaded to change loyalties and behavior, or act when given a good enough reason to do so
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CULTIVATE CUSTOMER LOYALTY
An excerpt from the book "New Profits in Wireless Retailing"
www.hownet.com
by Ed Legum, President - The Edmond Howard Network
What causes chargebacks? Simply put, customers aren’t happy. They don’t feel good about their service and they aren’t getting the kind of performance they expect. This is caused by a combination of any or all of:
(a) shock! the first bill arrives and they cannot understand the charges
(b) poor coverage in their area
(c) an awareness that they can’t afford service
According to industry averages, out of 100 new customers
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2 WAYS TO MAKE THE MOST OF YOUR MARKETING DOLLAR
How to build your mailing list, and Automate the follow up
by Mark Moore, President - Cellular Marketing Coach
Let me start this article by sharing a critical fact; even in this digital age of email and the Internet, everyone still has a real mailbox. According to “Direct Marketing” magazine, over $36 billion was spent last year on direct mail.
However, the majority of dealers still do not use direct mail as effectively as they could.
A sales letter can be the most powerful employee you could ever hire. For about the price of a cup of coffee, it will relentlessly go out and deliver your sales message perfect every time. It will never call in sick. It will never complain or quit on you. Simply put, a powerful sales letter is like having a super star sales person on your staff with a thirty - seven cent salary!
[FULL STORY]
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