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ARCHIVE
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Issue 6
August 6, 2004
Vol. 1
Issue 6
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Issue 5
July 14, 2004
Vol. 1
Issue 5
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Issue 4
June 6, 2004
Vol. 1
Issue 4
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Issue 3
May 13, 2004
Vol. 1
Issue 3
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Issue 2
April 14, 2004
Vol. 1
Issue 2
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Issue 1
March 1, 2004
Vol. 1
Issue 1
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TracPoint Wireless - INCREASING PROFITS FOR WIRELESS DEALERS
www.tracpointwireless.com
Welcome to the Tracpoint Wireless FasTrac News letter. This free monthly publication is focused on one area- increasing your sales. TracPoint Wireless Inc. identifies revenue
[FULL STORY]
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PLAN NOW FOR YOUR 4TH QUARTER DIRECT MAIL CAMPAIGN
http://www.tracpointwireless.com/directm...
by Brad MacArthur - TracPoint Wireless
Now is the time to plan ahead for your holiday season direct mail campaign. Be ready to capitalize on the most profitable quarter of the year, and understand that you will be competing with many different offers and advertisements during that time.
So what do you do?
Utilize Targeted Direct Mail. Why? A well put together Direct Mail campaign produces on average a 200% the response rate and 3 times the credit approval rates as newspaper for the same cost.
[FULL STORY]
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INCREASE ACCESSORY SALES AND GET A FREE JABRA DISPLAY
www.ariesmfg.com
by Tom Novak President - Aries Manufacturing
Increase your 4th quarter accessory sales with two of the hottest accessories available and get a Free Jabra Display from Aries Manufacturing with qualifying order. Below are 2 of the Hottest products from Jabra in their EarWave Series
[FULL STORY]
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SPEAK THE LANGUAGE YOUR CARRIER SPEAKS
by Edmond H. Legum President of the Edmond-Howard Network
I took part in a retail panel discussion on the last day of an industry trade show. One of the panelists, Scott Bauhofer, a merchandising vice president for Best Buy, titled his presentation: Retailers are from Venus; Carriers are from Mars. He talked about the gap in communications between these two key players. Bauhofer’s appeal to carriers: Understand the retailer’s business and language. When might you expect this understanding to take place? Here’s a clue – you may have a long wait. Here’s another clue – To gain influence with carriers, understand their business and language
[FULL STORY]
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GOOD PR, A STRONG ALTERNATIVE TO TRADITIONAL ADVERTISING
www.topazpartners.com
by Kevin Whalen - Topaz Partners
It’s widely accepted that the news stories and articles we see in newspapers and magazines can have a major influence over our decisions about products and services we buy. These articles carry more credibility than advertisements – and they can provide detail and insight that ads often can’t deliver. If managed correctly, these media placements can be an effective – and more affordable – alternative to advertising and other forms of marketing
[FULL STORY]
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OPENING A NEW STORE FOR THE HOLIDAY SEASON?
www.kioskousa.com
by Adrew Pierce - Director of Sales Kiosko USA
Opening new retail locations in the 4th quarter is a great way to bring in additional profits. The combination of new store sales along with the holiday spike can make a dramatic impact on profitability.
There are many factors to preparing for a new location, especially in the 4th quarter. Here is what you should keep in mind.
[FULL STORY]
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