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ARCHIVE
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Issue 4
June 6, 2004
Vol. 1
Issue 4
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Issue 3
May 13, 2004
Vol. 1
Issue 3
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Issue 2
April 14, 2004
Vol. 1
Issue 2
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Issue 1
March 1, 2004
Vol. 1
Issue 1
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INCREASING THE BOTTOM LINE FOR DEALERS
www.tracpointwireless.com
by TracPoint Wireless
Welcome to the Tracpoint Wireless FasTrac News letter. This free monthly publication is focused on one area- increasing your sales. TracPoint Wireless Inc. identifies revenue solutions for the Wireless Dealer Market. Utilizing a network of experienced wireless executives, the company creates sales and marketing solutions, then bundles these into proven turnkey programs which can be easily implemented by the Wireless Dealer. We share this information on how to implement these programs with Dealers across
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70% COMMISSIONS WITH NO INVENTORY
www.ariesmfg.com
by Tom Novak, President - Aries Manufacturing
 HOW IT WORKS- Your customer is in your store. They want to purchase an item you do not have in stock. You promptly access your customized website. This website is linked to the Aries website, which has immediate access to over 3500 products. Simply locate the item you are interested in and place the order through the website. Aries will ship the product directly to your customer the same day! The customer pays via credit card at the time of sale. Aries will pay you a commission on a monthly
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SELL ACCESSORIES ON PURPOSE
www.hownet.com
by Edmond Legum - President of the Edmond-Howard Network
In Ellen Langer’s book on thinking, Mindfulness, she makes a point about how dependent our perceptions are on context. For example, she says that if we see a lion in a cage we feel and think one way, and if we see that same lion in our living room, we have a totally different view and reaction. A pleasant experience in the zoo turns into fear in the home. Yet the subject is the same; it is the context that changes. With this in mind, here are three ways of approaching accessories that we’ve observed
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TRACK YOUR ADVERTISING RESULTS AND REAP THE REWARDS
http://www.tracpointwireless.com/800-co-...
by Brad MacArthur - TracPoint Wireless
LOOK WHAT WE LEARNED:
•Direct Mail generates 300% higher response rates than newspaper
•Radio is the poorest form of advertising for wireless sales, generating minimal response rates
•Sales Protocol and professionalism is immediately improved once personnel know calls are being recorded
•25% of all inbound calls can be closed for delivery
How do we know this? We track results with the 800 Co-op Response Advertising Tracking Solution.
Are you finding it impossible to track your advertising results? Still trying to get your retail staff to track results for you? Unsure of which advertising mediums work the best?
Most Dealers today continue to advertise the same old way and expect different results. Dealers traditionally promote all their retail locations and all the different local telephone numbers in each ad. Like catching rain water with a coke bottle, it is nearly impossible to track advertising results when calls are being made
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SUCCESSFUL SELLING IN MALL KIOSKS
www.kioskousa.com
by Andrew Pierce, Director of Sales - Kiosko USA
Kiosk rents in malls today are skyrocketing in addition to the increased competition for wireless dealers. So how can you remain profitable?
Here are some suggestions that have proven to make the difference between making $ and losing money.
1. Location, Location, Location
Choose the best location that you can get in the mall. It is worth spending more money to get the
[FULL STORY]
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