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ARCHIVE
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Issue 2
April 14, 2004
Vol. 1
Issue 2
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Issue 1
March 1, 2004
Vol. 1
Issue 1
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IT'S GETTING TOUGH OUT THERE..........WE CAN HELP
www.tracpointwireless.com
by Brad MacArthur
Welcome to the Tracpoint Wireless FasTrac News letter. This free monthly publication is focused on one area- increasing your sales. TracPoint Wireless Inc. identifies revenue solutions for the Wireless Dealer Market. Utilizing a network of experienced wireless executives, the company creates sales and marketing solutions, then bundles these into proven turnkey programs which can be easily implemented by the Wireless Dealer. We share this information on how to implement these programs with Dealers across
[FULL STORY]
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NO SILVER BULLETS......JUST THE SMARTEST WAY TO ADVERTISE
http://www.tracpointwireless.com
by TracPoint Wireless
Are you struggling to find a more effective way to advertise?
Don’t have the time for creative and copy writing and worrying about carrier co-op approvals?
Tired of competing with full page carrier ads in the newspaper that don’t generate results?
Consider Targeted Direct Mail. Most Dealers don't do Direct Mail because it takes too much time and effort. The Dealer needs to spend time researching and buying the right list, have creative done, find a print shop, and then determine postage costs and coordinate the entire process so the Direct Mail drops on time for the current offer (a daunting challenge for anyone not in the Direct Mail business)
We have simplified the entire process to make it turnkey and easy for any Dealer
[FULL STORY]
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OPENING A NEW STORE?
by Andrew Pierce Kiosko USA
Gone are the days of hanging out a shingle to be in business. Here are a number of important hints to keep in mind as you develop your expansion strategy on opening new doors. Your goal is to sell, but there are a number of hurdles along the way.
Start Early!
Even if your lease does not start for 6 months begin the process by lining up contractors and fixture providers. Although it seems obvious
[FULL STORY]
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SECRET SHOP SURVEY EXPOSES HUGE OPPORTUNITY FOR IMPROVEMENT
http://www.tracpointwireless.com
by TracPoint Wireless
Let me share some compelling survey results from a recent Secret Shopping survey done to over 150 Wireless Dealer retail stores.
22% of all stores
called were unreachable (answering machine, voice mail or ring no answer)
77% answered the
phone unprofessionally (did not introduce company, with their name)
97% did not ask for
the caller’s name
[FULL STORY]
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PHONE RECYCLING A REAL OPPORTUNITY
http://www.tracpointwireless.com/recycle...
by RecycleFirst
A poll conducted by Wireless Week found that 62% of their readers store their old phones in drawers instead of recycling them. According to an article in Recycling Today, less than 1% of cellular phones are recycled, from the 100 million that will be discarded this year alone. INFORM Inc. estimates that 130 million cellular phones will be discarded each year by 2005. The laws of November 2003 surrounding cellular phone portability (the ability to retain your number while swapping carriers), coupled with the tsunami of advertising and sales promotion from major wireless carriers, forecast a mass exodus of wireless hardware. Simply put, the recycling of handsets and batteries has become more than a fad – it is a necessity. So how do you make money with recycling?
[FULL STORY]
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