Welcome to the Tracpoint Wireless FasTrac News letter.  This free monthly publication is focused on one area- increasing your sales.  TracPoint Wireless Inc. identifies revenue solutions for the Wireless Dealer Market. Utilizing a network of experienced wireless executives, the company creates sales and marketing solutions, then bundles these into proven turnkey programs which can be easily implemented by the Wireless Dealer. We share this information on how to implement these programs with Dealers across the country who may not normally have the knowledge or time to do so.

The TracPoint Wireless mission is to share these specific value added programs with our Dealer partners where a significant sales gain is achieved, resulting in an ongoing profitable relationship between TracPoint and the Wireless Dealer.

1. Carriers and Dealers spend millions of dollars each year advertising to increase sales, but have no way of tracking and measuring the results of their advertising dollars. No one really knows which ads work and which ones don’t. As a result the same old advertising methods are used in the hopes that some how sales will increase.

2. The advertising is geared to drive & point callers to the retail stores, yet 95% of the Wireless Dealer market is not set up to capture a sale over the telephone. Most dealers simply don’t have the equipment and technology to systematically walk through the order & fulfillment/delivery process over the telephone.

If you want to make your coop dollars pay off and your phone lines ring, get a toll free Vanity Number where the numbers spell words, like 800-NEW-CELL or 800-NEW-RING. These hard to find numbers recently became available are now offered through TracPoint Wireless’ 800 Coop Response program.

However, the single biggest benefit here is in the advertising response rate tracking reports provided.

How do you know which of your advertisements work and which ones don't? In our recent Dealer survey 63% indicated they really did not know for sure which ads worked the best, and 27% said they rely on feedback from retail store personnel and associates to determine ad success.

Did you know...consumers make a subconscious buying decision within 5 seconds of walking into your location?

So the question is, “does your location make a positive first impression?”

Here are some key elements to focus on to help maximize some sales

1. Develop a plano-gram.

A plano-gram is a detailed plan of exactly how everything should be positioned in your location. Make it simple but very detailed. It should be a “recipe” that all your employees can follow so that the end result is the same in every store. Displays should always be organized, current and