FasTrac News Letter
TracPoint Wireless

Monday, October 6, 2008 Volume 4 Issue 1   VOLUME 4 ISSUE 1  
CONTENTS
KEEP YOUR CUSTOMERS COMING BACK TO YOU IN 2008
When MUST is always, SHOULD is Most of the Time, and NEVER is Out of the Question
7 REASONS WHY PROTECT CELL WILL BOOST YOUR REVENUE IN 2008
INCREASE YOUR DOLLAR PER CUSTOMER
NEVER SAY "WILL THAT BE ALL?"
EVERY MARKETING OPTION YOU COULD WANT - NEVER MORE THAN YOU NEED.

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July 4, 2006
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May 30, 2006
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Vol. 1 Issue 10
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KEEP YOUR CUSTOMERS COMING BACK TO YOU IN 2008
Building your own loyalty rewards program to leverage your customer base.
www.tracpointwireless.com
by TracPoint Wireless

Are you struggling to find that silver advertising bullet for 2008?   Wondering why your co-op advertising dollars don’t seem to be generating results?  Think about this; Penetration rates are approaching 80% - most people already have a phone. Competition for new subscribers is at an all time high – customers can buy a phone just about anywhere these days. What makes you and your business different? Why will people buy from you? How do you keep your existing customers coming back to you?    It's time for Wireless Dealers begin to leverage your biggest asset.....your customer base...and


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When MUST is always, SHOULD is Most of the Time, and NEVER is Out of the Question
www.dynamicexperiencesgroup.com
by Doug Fleener - President, The Dynamic Experiences Group

One thing that fascinates me when working with retail chains is seeing the different levels of performance that spring from the same retail strategy.  All of the stores have the same products, merchandising, marketing, and approach to engaging the customer, so why do some stores grow their sales year after year while others struggle to equal last year's numbers?  Why do some stores almost always score nearly perfect mystery shop and customer experience scores while in others the only consistency is inconsistent scores?

At this point I'm sure you're thinking to yourself that the answers to these questions are pretty obvious.  It's people.  More specifically, it's

[FULL STORY]
 
7 REASONS WHY PROTECT CELL WILL BOOST YOUR REVENUE IN 2008
No investment or inventory needed to start earning extra income on each new phone sale
https://www.protectcell.com
by Gary Richards – Regional Sales Manager, Digital Leash, L.L.C.

As business plans are finalized for 2008, now is the time to implement new strategies to increase revenue flowing into your organization. Through the sale of Protect Cell Handset Protection Plans, which are similar to the handset protection programs offered by carriers, you will earn an average of $32 for each new phone sale.
 
So, why would you continue to attach a carrier plan to new handsets when you can earn significantly more with each Protect Cell sale? If you sell one Protect Cell Handset Protection Plan per store daily, at the end of a month, you will have generated almost  $1,000 in gross profit, for that


[FULL STORY]
 
INCREASE YOUR DOLLAR PER CUSTOMER
An excerpt from the book "New Profits in Wireless Retailing"
www.hownet.com
by Ed Legum - President of the Edmond-Howard Network

Carriers offer from 10 to 30 plans. The popular plans with bundled minutes are usually in the $39.95 to $49.95 range. When your salespeople know your offers and what your competition offers, you gain a serious advantage. When they also understand your offers well enough to show how a recommended plan might best fit the needs of your customers, you will win more business
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NEVER SAY "WILL THAT BE ALL?"
How to increase your profits with accessory sales
www.hownet.com
by Ed Legum - President of the Edmond-Howard Network

Never say, ‘Will that be all?’ Sometimes I wish I owned a chain of convenience stores.... like Quickie Marts or 7-11s. Everday they get a gazillion customers in their door to pay for gas, buy soft drinks, chips, or the newspapers. But what do their customers usually hear at the point of sale at the convenience stores? ‘Will that be all?’ And what do their customers say most of the time? ‘Yep. That’s it.’   I might recommend to these stores
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EVERY MARKETING OPTION YOU COULD WANT - NEVER MORE THAN YOU NEED.
Sales tools to drive your business in these competitive times
by TracPoint Wireless

At a time when compeitition for new subscribers is at an all time high,  penetration rates are approaching 80%,   and Co-op Dollars no longer produce acceptable results,  innovative strategies are needed for saavy retailers to survive.   

In looking for marketing and advertising services for the wireless industry,  it's best to choose a company that knows and understands both.  With substantial experience and success in wireless-specific marketing, TracPoint Wireless is your company's single source for getting the word out and bringing customers in. Every Wireless business is different.  So when you choose


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