Now is the time to plan ahead for your holiday season direct mail campaign.  Be ready to capitalize on the most profitable quarter of the year,  and understand that you will be competing with many different offers and advertisements during that time.  Your offer must be unique and have a high percieved value to drive the response you need. So what do you do?

Send Gift Cards to your best friends...your customer base.  Why?  A well put together Gift Card Mailer  produces on average a 200% response rate and