FasTrac News Letter
TracPoint Wireless

Monday, November 23, 2009 Volume 4 Issue 2   VOLUME 4 ISSUE 2  
HOME
CONTENTS
GIFT CARD MAILINGS TO DRIVE YOUR Q-4 REVENUES
4 MONTHS AND COUNTING
LOYALTY = SUCCESS
ANOTHER WAY TO INCREASE RESPONSE AND BUILD YOUR BRAND
A 15 POINT PLAN TO MAKE THE MOST OUT OF YOUR TRAFFIC
SELLING WITH SERVICE

ARCHIVE
Volume 4 Issue 1
December 23, 2007
Vol. 4 Issue 1
Volume 3 Issue 5
November 7, 2007
Vol. 3 Issue 5
Volume 3 Issue 4
September 5, 2007
Vol. 3 Issue 4
Volume 3 Issue 3
April 7, 2007
Vol. 3 Issue 3
Volume 3 Issue 2
February 5, 2007
Vol. 3 Issue 2
Volume 3 Issue 1
January 2, 2007
Vol. 3 Issue 1
Volume 2 Issue 12
October 1, 2006
Vol. 2 Issue 12
Volume 2 Issue 11
September 1, 2006
Vol. 2 Issue 11
Volume 2 Issue 10
July 4, 2006
Vol. 2 Issue 10
Volume 2 Issue 9
May 30, 2006
Vol. 2 Issue 9
Volume 2 Issue 8
April 25, 2006
Vol. 2 Issue 8
Volume 2 Issue 7
March 7, 2006
Vol. 2 Issue 7
Volume 2 Issue 6
January 9, 2006
Vol. 2 Issue 6
Volume 2 Issue 5
September 27, 2005
Vol. 2 Issue 5
Volume 2 Issue 4
September 1, 2005
Vol. 2 Issue 4
Volume 2 Issue 3
July 5, 2005
Vol. 2 Issue 3
Volume 2 Issue 2
June 6, 2005
Vol. 2 Issue 2
Volume 2 Issue 1
May 9, 2005
Vol. 2 Issue 1
Issue 12
April 1, 2005
Vol. 1 Issue 12
Issue 11
March 7, 2005
Vol. 1 Issue 11

[MORE]
SUBSCRIBE

Enter your E-maill address here and Subscribe to our Monthly FasTrac Wireless Newsletter. Keep up with new sales & marketing ideas for your business:


Add Remove
Send as HTML
 

ANOTHER WAY TO INCREASE RESPONSE AND BUILD YOUR BRAND
Using a vanity number to increase response rates
www.tracpointwireless.com
by Rick Royer - Vice President, 800Response

Improve response, measure your results and reel in more sales.  Here are some recent statistics on the benefits of advertising with a vanity wireless type 800 number.

84% Improvement in Recall Rates with Vanity 800 Numbers in Visual Advertisements.
Data shows that when vanity 800 numbers like 1-800-NEW-CELL are used in visual media (TV, print, billboard) advertisers can expect to see an 84% improvement in recall rates over numeric phone numbers. Sixty-five percent (65%) of consumers were able to correctly recall a vanity 800 number that was featured in a visual image – simulating a billboard or print advertisement. In comparison, only 31% of consumers could correctly recall the numeric tollfree number in a visual image.

Consumers Are 9x More Likely to Recall Vanity 800 Numbers in Broadcast Ads.
An audio advertisement featuring a vanity 800 number yields a nine times higher recall rate compared to an audio file featuring a numeric phone number. Of the survey respondents, 72% correctly recalled the vanity 800 number, with just 5% correctly recalling the numeric tollfree phone number in otherwise identical audio clips.

‘800’ is the Most Widely Recognized Toll-free Prefix
Survey results confirm that 800 is by far the most widely recognized tollfree prefix among consumers, with a 94% recognition rate. Just 55%, 56% and 70% recognize 866, 877, and 888 as tollfree respectively.

Consumers Prefer to Dial a Tollfree Vanity 800 Number to Reach a Local Business.
After viewing an image that simulated a Yellow Pages advertisement, the survey data also shows that 58% of respondents prefer to dial a vanity 800 number to reach a local business, rather than dialing a local or tollfree numeric phone number.

When you're working to develop or adjust your advertising campaigns be sure to consider using a proven response generating tool to generate more incoming leads, record the calls, capture caller addresses and demographics and take advantage of the powerful call data that is captured with  call tracking reports.    To learn more about how to secure the best 800 number for your wireless business click here.


[PRINTER FRIENDLY VERSION]
LOYALTY = SUCCESS
Are you building customer loyalty?
http://www.tracpointwireless.com
by Guy Ciccone - Director of Business Development - TracPoint Wireless


Loyalty: we all seek that quality from others and hopefully value that quality in how we treat others. But what does loyalty mean in regards to running your wireless business?

In the end it means how financially successful you will be. Consider this definition of Brand loyalty: “The degree to which a customer is loyal to a given brand in that they are likely to re-purchase/re-use in the future. The level of loyalty indicates the degree to which a brand is protected form competitors”

If you want to put a figure on that definition then consider the following statistic from “The Loyalty Effect” written by Frederick Reichheld and published by the Harvard Business school press:

"We discovered some years ago that raising customer retention rates by five percentage points could increase the value of an average customer by 25 to 100 percent".

Furthermore Consumer spending is 46% higher with companies that offer loyalty card programs
According to a Loyalty Monitor study by Total Research Corp and Custom Marketing Corp


[FULL STORY]
 
LETTERS

There are no letters for this article. To post your own letter, click Post Letter.

[POST LETTER]
Published by TracPoint Wireless
Copyright © 2008 TracPoint Wireless Inc.. All rights reserved.
TELL A FRIEND
Powered by IMN