We know your days are jam-packed running your retail business, managing staff,  returning phone calls, reading emails - the list goes on and on.  That is why we want to give you some quick answers to questions we have been asked in the past about using direct-response tools in advertising. 

1. Why should I use a vanity 800 phone number as the primary direct-response tool in my advertising?
There are lots of reasons!  First, 45% of Americans have initiated purchases using the telephone - compared to just 37% who have initiated a purchase over the Internet.  Second, unforgettable phone numbers are proven to generate 30-60% higher response rates when used in advertising.  Third, call analytics are available to assess campaign performance, identify call patterns, and capture caller names, addresses and demographic profiles.  And, that is not all - there are many more reasons to use an unforgettable direct-response tool in your advertising. 

2. Do people still call businesses and customer service centers rather than going online?
YES!  Americans want prompt and personal attention.  According to Customer Service Advantage, despite newer technology, 86% of customers use the phone to contact a business. People want to call you when they see your ad, not email you!  Be sure that you are using an unforgettable phone number in your direct-response advertising!

3. How can I find a Custom 800 number for my business?
It's true - vanity 800 numbers are hard to come by. You see them all the time - which means the good ones are taken. That is unless you know where to look, and who to call!  We currently have a database of  the best vanity 800 numbers for the Wireless Industry.   

Plus, increase Response by 30% or More.  A Custom 800 number can make it happen!

When it comes to boosting your bottom line and keeping you top-of-mind with customers, nothing pays off quite like a Custom 800 number. We’ve said it before, but it bears repeating: Companies that use unforgettable Custom 800 numbers in their advertising and marketing materials increase response by as much as 30%.

And that’s just the start of the benefits you’ll enjoy with 800response:

• They’re Simply Unforgettable
  Months after a campaign has ended, advertisers report that the phones are still ringing. Why is that? Vanity 800 numbers are much easier to remember (14 times easier to remember, in fact) than numerics.

  Let’s face it, a prospect who suddenly needs a new phone is much more likely to remember, and call, 1-800-NEW-PHONE than a random collection of local numbers.

• “800” says “Toll-Free”
  The terms “toll-free” and “800” are one and the same in the minds of consumers. It’s simple and easy, the way they like it – which could explain why a Radio Recall study found that 95% of consumers recognize the 800 exchange as toll-free, but few connected with the newer toll-free exchanges like 888, 877 and 866. Seems these numbers are still confused with area codes – and where consumers are concerned, confusion usually translates to lost sales.
• Real-Time Decisions
  When marketing dollars are on the line, you can ’t wait for a campaign to end to decide if it worked. 800response provides real-time, online call tracking reports that let you react quickly, adjust your tactics accordingly and increase your advertising effectiveness on the spot.
• Confusion-Free Calling
  As more and more area codes are introduced around the country, consumers become more and more confused about where their calls are going – and how much they’re going to cost. Custom 800 numbers reassure your customer that no matter where they’re calling from, the call will go through easily and at no cost to them.
• Put Your Customer First
  Having a Custom 800 number says right up front that you care about your customer. And at a time when great customer service is a top competitive advantage, 800response gives you the edge you need.
• The 800 Payoff
  When you measure the increased effectiveness of your advertising, you’ll realize that the incremental costs of using a Custom 800 number are worth every penny.
• The Prestige Factor
  Customers know that companies with top customer service standards have easy, memorable 800 numbers: Gateway ®(1-800-GATEWAY), FedEx (1-800-GO-FED-EX), to name a few. In your customer’s mind, your convenient, thoughtful Custom 800 number puts you in the same league with these prestigious, service-oriented companies.
  Wish you knew who was calling your stores looking to activate wireless service, purchase accessories or upgrade their accounts? How about data on callers’ average household income and home value?   Imagine if you could know exactly who is reponding to your ads....even when your sales people dont ask!
   
  Well, this information is now just a click away on your real-time Call Tracking reports with 800Response!   Click here to see how it works!