This month’s RatePlan.com and MinuteGuard article will focus on utilizing MinuteGuard’s unique banner advertising feature that allows dealers to advertise to their customer database at little or no cost. This easy to set-up tool offers dealers the opportunity to “touch” their customers and prospects on a daily basis – thereby increasing loyalty and future sales.

Banner Advertisements
One powerful reason for dealers to subscribe to rateplan.com and sell MinuteGuard is to participate in a unique highly-repetitive advertising program that allows subscribing dealers the opportunity to craft banner advertisements for inclusion with the MinuteGuard daily e-mail alerts. Whether the MinuteGuard service is sold by the dealer ($29.95/yr. family plan or $24.95/yr. individual plan) or given away as a churn buster ($3.00 cost for six months service for either the family or individual plan), all participating dealers are provided with a 300x60 pixel banner ad as part of the daily e-mail alerts.  This advertisement, entitled “a message from your authorized MinuteGuard dealer” can either be static or link to the dealer’s website.

Consider this.   You can give away MinuteGuard to all your customers and prospects who may be under contract with a competing carrier.  You continue to advertise to these prospects until their contract expires and help them reduce overage at the same time.  A very stealthy way to reach highly targeted prospects.  It is no surprise that repetition in advertising is a key factor to acceptable ROI. With theMinuteGuard advertising tool, your customers are reminded of your presence on a daily basis. What better way to build customer loyalty than to advertise to your prospects & current customers while providing a valuable service.