Are you struggling to find that silver advertising bullet for 2008?   Wondering why your co-op advertising dollars don’t seem to be generating results?  Think about this; Penetration rates are approaching 80% - most people already have a phone. Competition for new subscribers is at an all time high – customers can buy a phone just about anywhere these days. What makes you and your business different? Why will people buy from you? How do you keep your existing customers coming back to you?

It's time for Wireless Dealers begin to leverage your biggest asset.....your customer base.   Putting a loyalty card in your customer's hands will drive them to your stores for those additional purchases through out the year.

We see a major shift coming in the next few months and years in the way businesses advertise and look to lure new subscribers. Savvy retailers have implemented highly targeted customer base marketing campaigns to keep their existing customers coming back.  How would you like to create your very own customer card loyalty program?

Loyalty cards are catching on fast. More than 50% of Americans use them regularly.

Associations, shopping clubs, auto clubs - it seems that everyone wants to belong to something, which is one reason why membership cards are the third most popular plastic wallet card in the US today, right behind credit and ATM cards. According to an ACNielsen survey, 64% of US households said loyalty programs were important in their shopping decisions.

Loyalty cards take membership cards to a whole new level. One of the fastest growing segments of the plastic card industry, they add value to belonging (one key element that is missing in the wireless industry today). They entitle card holders to special privileges, discounts, or incentives - all designed to retain current customers and attract new ones.

Wireless Retailers can reap the rewards. The card continuously markets the business to those who use it and those who see it. It's a billboard in a wallet. It can also be a valuable data-gathering tool that enables retailers to enhance customer service based on actual shopping habits. There is really no limit to the creativity that can be applied to this program.

Here are a few customer benefits Wireless Retailers can offer with their Loyalty Program:
-Discounts off of accessories purchased
-Discounts off the purchase price of a new handsets
-Discounts off of equipment Upgrades
-Referral programs
-Complementary Rate Plan Analysis
-Insurance/handset replacement benefits
-Discounts off of Ring Tones, Wall paper and Games.
-Discounts off off Gift Cards purchased.  Great for the Holidays!
-Any other discount or benefit of the Dealers choice



This is done by creating a membership based Customer Card Loyalty program. Credit card sized loyalty cards are created for each retailer which are distributed each month to their new customers. The cards are designed with the Dealer logo, customer name, account number, mag strip or bar code, including the specific benefits the Dealer has opted to provide as part of the program. These cards are either mailed out in a 10” X 10.5” bifold 4 color Direct Mail carrier with the card affixed, or presented at the point of sale with our "in store loyalty card format'  that explains to the customer how the card works along with the specific benefits.

First,  it is suggested that a mass mailing to the entire customer base be done first,  so your entire base is outfitted with their Loyalty/Benefits card.  Then on a monthly basis batch mailings are done to new customers.   Or you simply provide the loyalty card at the point of sale after each sale is made. 

Now is the time to get serious about leveraging your existing customer base!

The key mission here is to keep your new customer coming back to you for multiple purchases, and to build long term customer loyalty.   The next time the customer thinks about getting that Bluetooth Headset as they are walking by a random wireless store,  instead of making the purchase there,  they remember they have a Loyalty card in their wallet,   and go back to the Dealer's store to get their discount.  The concept is quite simple......and with so many places to buy wireless phones and accessories,  is absolutlely a critical component to long term survival.

This program, developed by TracPoint Wireless has been designed to help the retailer drive profits including;
-Differentiate their stores from the competition
-Reduce Churn
-Drive traffic back to their stores for future purchases
-Drive Upgrades and Add ons
-Increase Referral sales
-Maximize the use of advertising co-op dollars

For more information about this program please contact us.