How do I stay in business for the next year?  The next quarter?  The next month!!
That is the common question echoed by wireless dealers nationwide, and the response from industry experts is that only the best agents will prosper.
 
To be profitable in wireless you need to stand out.  Stand out for the customers, stand out for the carriers, and stand out against the competition!  This all starts with your image. The statistics below will reinforce this.

• Over 66% of  recently surveyed wireless customers said they prefer to go into a carrier store because it has a more professional appearance and atmosphere and they feel the experience will be more positive.
• Over 50% of the customers who went into a carrier store rated their experience as un-satisfactory!

     ROI Equation:             
          5 new sales a month covers your investment.  
          10 new sales a month doubles your investment
          15 new sales a month triples your investment

     2.  Update sections of your store for less than $249 a month!  Make the most important part of your store look great and re-invest the additional sales into the rest of the store over time.  
    
     ROI Equation:             
          3 new sales a month covers your investment
          6 new sales a month doubles your investment
          9 new sales a month triples your investment

     3.  Add some life with a new branding package!  For a few thousand dollars, you can give your store a face lift with a personalized end result that includes customized entrance mats, brilliant signage, lifestyle graphics, and more.

Make the investment that will pay for itself and then some.
 
This column is part one of a series in how to succeed in the Retail Wireless Industry.  Look each month for more successful strategies and solutions, or for more information contact Flagship Retail Services, LLC.
 
Written by Andrew Pierce, CEO of Flagship Retail Services, LLC.  apierce@flagshipservicesllc.com.