TracPoint Wireless recently attended CES 2006, the world's largest consumer electronics show held January 4-8, at the Las Vegas Convention Center. TracPoint President Brad MacArthur and Vice President Mark Landgren were panelists for a wireless training session entitled: "Maximizing Your Wireless Retail Marketing Results".

Attendees had the opportunity to participate in a block of wireless-specific training sessions where customers and prospects alike learned practical ways for improving their marketing results with TracPoint programs.

The session was facilitated by the Wireless Industry's leading consultant, Ed Legum, President of the Edmond Howard Network. The panel included discussion on how the Wireless Retailer can improve marketing results, increase ROI, and make the most of every lead generated, along with topics from Ed's recently released book "New Profits in Wireless Retailing"