1.  Greet each customer and introduce yourself by name.
 
2.  Invite call-ins to visit the store, and give them reasons why. Ask them to ask for you by name.

3   Never prejudge your customers.

4.  Ask questions to determine needs before you recommend.
 
5.  Ask your customers to draw out on your coverage map where they will use the phone.

6.  Explain why your company offers a choice of rate plans.

7.  Instead of defaulting to the lowest cost service plan, help your customer project their actual usage.

8.  Determine their level of interest before you demonstrate.

9.  Sell the obvious. Appeal to the five senses. Let your customers play with the phone.

10.  Ask for confirmation: do they like what they see, hear, & touch?

11.  Anticipate and prepare for common objections.

12.  Never say, ‘Will that be all?’

13.  Suggest accessories that will help your customers get the most out of their phones.

14.  Suggest enhanced services that will help your customers get the most out of their service.

15.  Suggest universal impulse items that anyone can use.

For more insight into "New Profits in Wireless Retailing" visit www.hownet.com
©2005 by The Edmond-Howard Network