Let me start this article by sharing a critical fact; even in this digital age of email and the Internet, everyone still has a real mailbox.  According to “Direct Marketing” magazine, over $36 billion was spent last year on direct mail.  
 
However, the majority of dealers still do not use direct mail as effectively as they could.
 
A sales letter can be the most powerful employee you could ever hire.  For about the price of a cup of coffee, it will relentlessly go out and deliver your sales message perfect every time.  It will never call in sick.  It will never complain or quit on you.  Simply put, a powerful sales letter is like having a super star sales person on your staff with a thirty - seven cent salary!
 
Below are 2 specific marketing strategies that are easy to implement and sure to have your competition begging for mercy!
 
Get Prospects and Customers to Join Your Mailing List
 
If you haven’t noticed already, obtaining a customer mailing list is a great way to sell more phones and accessories.  Collecting a database of your prospects’ names and email addresses will turn into one of the most effective and inexpensive marketing tactics you can utilize.    

You must do two things in order to get people to give you their contact information:
 
1.  Give them a strong reason to be on your list.  Offer a free report of interest, a free sample, or other information of value.      
 
2.  Communicate to them that you will respect their privacy by not renting or selling their contact information.   
 
You can easily ask prospects for their name, address, phone, fax, and email when they call in for information. The Cellular Shop offers a discount off of purchases at the check out counter for joining their mailing list.   
 
By using this tactic, they are getting the names and contacts numbers for actual BUYERS.  Marketing to this house list is much more effective than renting commercial lists or running a newspaper ad.

Use A Multi-Step System For Following Up On All Leads   
 
Studies show that you must make five contacts with a prospect to close the sale. Very few sales organizations realize this truth.  Your multi-step marketing system should be designed to build the trust and confidence of your prospect and move them through to a sale.
 
Here’s an example of a multi-step marketing system that uses direct mail as a follow up method.  You could do the same type follow up with email, or telemarketing: 
 
Let’s say you’re a cellular company with a direct sales team.  After one of your reps goes on an appointment, she gives the prospect’s contact information to the receptionist.  The receptionist then puts the prospect in the sales funnel for follow up system.  In addition to sending the prospect a follow up letter, the receptionist also sends a free report titled,
“5 Ways to Get The Most from Your Cellular Phone”.
 
In the report you would offer five brief case studies of customers that have purchased from you and are happy with their experience.
 
After one week, you send a follow up letter that is the first case study from your report.  Following this example, you have a system that includes five follow up communications to the prospect that highlights how your company has helped to solve the communications needs of customers.
 
For more information on how to automate the Multi Step Lead  Follow up System up visit www.cellularmarketingcoach.com  and put an end to all of your lead generation worries today!