Offer to run credit on every person that calls in from your ads.    How many more people can you get to come into to your store if they know they’re already approved and their order is ready and waiting?  
 
Did you know that over 90% of the people who respond to your ads are never invited to the store by your sales people?  They are also given no reason to come in.    Industry surveys show that consumers responding to wireless advertisements will call in, ask a few questions about the promotional offer, the handset and rate plan, then thank the sales person and hang up.    The typical sales person follows along with customer and let’s them go with out getting any information!!   The sales person then hopes that somehow, some way, that very same customer will show up and buy a  phone from them.  What are the chances?
 
We all know that this industry is way too competitive to assume that the customer will come right down to your location and buy, when they may pass 5-10 other wireless retail stores on the way.  In most cases is just doesn’t happen.
 
It’s time that you, the Wireless Dealer take ownership of every person that responds from your Ads and hard earned co-op dollars.   Give that customer a reason to come to you, and prevent them from responding to your ad, and going to a competitor to buy.
 
The concept is simple.  Offer to run credit on every person that calls in from your Ads. 

What might the benefits be?
 
*The customer’s order is approved at your store. The customer has gone through part of the sales process and knows his/her order has been approved at your store.
           
*A relationship has been established. There has been a relationship established with the sales person,  so the customer knows they can come get their phone from the same person they spoke to on the phone, without going through the process again.
           
*Convenience.  In the customer’s mind, they have placed an order, have been approved,  and simply need to go pick up the phone.
          
*Wireless User Database.  Even if the customer does not buy, you have added another qualified prospect to your Wireless User Database.  Reach back out and contact these customers and invite them into your store.  Building and developing your Wireless Database is critical do long term Dealer survival.

*More Sales.  Use this process your sales people will see the results,  and your business will prosper.

This works exceptionally well when coupled with a service that records all your inbound calls.  You can then monitor and coach your sales people for continuous improvement.   For more information on how to maximize your results contact us.